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Evolution of the Physical Data Center - Mike Bushong
- 1. © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION Evolution of the Physical Data Center
- 2. Understanding How Markets Mature © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 2 Under-served Well-served Features Performance Price Convenience
- 3. Where Is Networking? © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 3 The industry is talking to us. What is it saying? Conclusion: Networking is largely a well-served market White Box SDN NFV DevOps/ NetOps Overlays
- 4. What Is Important for Well-served Networking Markets? © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 4 Cost of procurement, including: • Equipment • Cabling & optics • Space • Power • Cooling Price Convenience Ease of: • Procurement • Deployment • Provisioning • Troubleshooting • Integrating • …
- 5. Price: The Rise of Merchant Silicon Custom Silicon2010 Merchant Silicon Software Custom Silicon2015 Merchant Silicon Software © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 5 Custom Silicon2020 Merchant Silicon Software
- 6. Price: The Role of Customers © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 6 Multi-vendor deployments spur competition • Drives pricing lower • Promotes innovation The Power of Competition The Derivative RFP RFPs tend to be derivatives of previous projects • Start with the previous RFP • Add SDN …but it starts with architecting around open standards and common components …but next-gen architectures start with getting rid of the unnecessary
- 7. Convenience: Ease of Everything • Procurement • Install • Provisioning • Monitoring • Troubleshooting • Integrating • … Ease of… © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 7
- 8. Easy’s Mortal Enemy COMPLEXITY © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 8
- 9. Reducing Complexity The three tenets of reducing complexity Remove Abstract Automate © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 9
- 10. What Can We Remove? © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 10 • Devices • Ports under management • Interconnect ports • Cables Infrastructure Technology • Network protocols (like Spanning Tree) • Routing protocols (like RIP, OSPF, IS-IS) • Traffic engineering constructs
- 11. Abstraction Comes in Many Forms © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 11 Fabrics Controllers Commands • Multiple physical devices represented as a single logical entity • Many network devices managed as a single entity • Multiple commands issues via a single command
- 12. Automate All the Things • Automation is most meaningful at the boundary of systems or organizations – Anywhere two entities have to coordinate in support of a task • The currency of automation is data – Coordination requires communication • Capability in context – Heavily dependent on architecture, surrounding systems, tools, processes, and people © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 12
- 13. • Architectural future is more operations than pure transport • Price is a combination of form factor and open architectures • Strip out what you can • Abstract what remains • Automate the rest Summarizing the future of the DC © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 13
- 14. © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION Thank you
- 16. Session 1: Physical Infrastructure 11:00 AM – 11:30 AM • Renaissance East Michael Bushong, VP, Datacenter Routing & Switching, Brocade
- 17. © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION Evolution of the Physical Data Center
- 18. Understanding How Markets Mature © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 18 Under-served Well-served Features Performance Price Convenience
- 19. Where Is Networking? © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 19 The industry is talking to us. What is it saying? Conclusion: Networking is largely a well-served market White Box SDN NFV DevOps/ NetOps Overlays
- 20. What Is Important for Well-served Networking Markets? © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 20 Cost of procurement, including: • Equipment • Cabling & optics • Space • Power • Cooling Price Convenience Ease of: • Procurement • Deployment • Provisioning • Troubleshooting • Integrating • …
- 21. Price: The Rise of Merchant Silicon Custom Silicon2010 Merchant Silicon Software Custom Silicon2015 Merchant Silicon Software © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 21 Custom Silicon2020 Merchant Silicon Software
- 22. Price: The Role of Customers © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 22 Multi-vendor deployments spur competition • Drives pricing lower • Promotes innovation The Power of Competition The Derivative RFP RFPs tend to be derivatives of previous projects • Start with the previous RFP • Add SDN …but it starts with architecting around open standards and common components …but next-gen architectures start with getting rid of the unnecessary
- 23. Convenience: Ease of Everything • Procurement • Install • Provisioning • Monitoring • Troubleshooting • Integrating • … Ease of… © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 23
- 24. Easy’s Mortal Enemy COMPLEXITY © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 24
- 25. Reducing Complexity The three tenets of reducing complexity Remove Abstract Automate © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 25
- 26. What Can We Remove? © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 26 • Devices • Ports under management • Interconnect ports • Cables Infrastructure Technology • Network protocols (like Spanning Tree) • Routing protocols (like RIP, OSPF, IS-IS) • Traffic engineering constructs
- 27. Abstraction Comes in Many Forms © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 27 Fabrics Controllers Commands • Multiple physical devices represented as a single logical entity • Many network devices managed as a single entity • Multiple commands issues via a single command
- 28. Automate All the Things • Automation is most meaningful at the boundary of systems or organizations – Anywhere two entities have to coordinate in support of a task • The currency of automation is data – Coordination requires communication • Capability in context – Heavily dependent on architecture, surrounding systems, tools, processes, and people © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 28
- 29. • Architectural future is more operations than pure transport • Price is a combination of form factor and open architectures • Strip out what you can • Abstract what remains • Automate the rest Summarizing the future of the DC © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 29
- 30. © 2015 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION Thank you