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A Special Thanks! To Anthony Juliano who graciously allowed me to include selections from his recent social media presentations in this presentation. His contact info: anthonyj@asheragency.com
Hello!
[email_address]   www.ScLoHo.net
[Disclaimer]
 
Newspaper Conversations
Radio Conversations
Television Conversations
Social media  is for real and it’s changing communication—and your business
“ Marketers don’t understand channels where you have to talk  and  listen at the same time... The marketing industry’s idea of two-way communication is to put an 800 number or a web address in an ad and take orders.”   --Josh Bernoff, “Why marketers have trouble with full-duplex social technology,” June 30, 2009
A few definitions
What is Social Networking?  Social Media? Web 2.0? Web 2.0 Social Media Social Ntwrkg LinkedIn MySpace Facebook Blogs Microblogs Photo/vid sharing Interactive Dialogue User-generated
What is Social Networking? ,[object Object],[object Object],[object Object],[object Object],[object Object]
THIS IS A TEST
[object Object],[object Object],[object Object],[object Object],Number of minutes per day spent on ?
C.  5 billion Number of minutes per day spent on ?
That’s > 3 million days, EVERY DAY
If  were a country, it would be larger than… ,[object Object],[object Object],[object Object],[object Object]
If  were a country, it would be larger than… D. All of the above, because in tests like these “all of the above” is always the right answer
Largest countries in the world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More than 100 million videos are viewed on every… ,[object Object],[object Object],[object Object],[object Object]
More than 100 million videos are viewed on every… ,[object Object],[object Object],[object Object]
That’s 1,157  every  second
growth rate from Jun 08 - Jun 09 ,[object Object],[object Object],[object Object],[object Object]
growth rate from Jun 08 - Jun 09 D. 1928%
That’s a heapin’ helpin’ of useless info
Who uses Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Decline of MySpace
The Big 4
Case Studies and Ideas
Who uses Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Vanity URL
Frequent updates
Fun, interesting content
Incorporates video/blog postings
The result
How Fanpages Work
How Fanpages Work
Who uses Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
159 Second Linked In Primer
Who uses Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Claimed their territory
Frequent tweets
“ Play with customers”
Exclusive/time-sensitive promos
The result
The result
Twitter on the web:
Twitter on the web:
Using Twitter on Seesmic:
Blogs
Who uses Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What Dell does well on its blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo sharing Blogs Discussion groups  Niche networks Intranets and wikis RSS Feeds Social news sites Virtual worlds  Social gaming
Photo sharing sites
 
Who could promote  their business via Flickr? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion Groups
 
What Ivy Tech does well with its discussion group ,[object Object],[object Object],[object Object],[object Object],[object Object]
Niche social networking sites
 
What AARP does well  on its niche network ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Five Ways Social Media is Changing Your Business
How is Social Media Changing Your Business? ,[object Object]
How is Social Media Changing Your Business? ,[object Object]
How is Social Media Changing Your Business? ,[object Object]
How is Social Media Changing Your Business? ,[object Object]
How is Social Media Changing Your Business? ,[object Object]
A Few Ways to Use Social Networking  to Grow Your Business
Ways to Use Social Networking to Grow Your Business ,[object Object]
Ways to Use Social Networking to Grow Your Business ,[object Object]
Ways to Use Social Networking to Grow Your Business ,[object Object]
Ways to Use Social Networking to Grow Your Business ,[object Object]
Ways to Use Social Networking to Grow Your Business ,[object Object]
Ways to Use Social Networking to Grow Your Business ,[object Object]
Ways to Use Social Networking to Grow Your Business ,[object Object]
Ways to Use Social Networking to Grow Your Business ,[object Object]
Ways to Use Social Networking to Grow Your Business ,[object Object]
Give to Get….. Build Relationships
Highest ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Most dependent on relationships Promotion - Tactics
Effective use of social media Better relationships Better word of mouth
The Revolution
Getting Started
Getting started ,[object Object],Are you willing to put in the time? Does it interest you? Do you want more business? Can you  handle  more business?
Getting started ,[object Object]
Getting started ,[object Object]
Getting started ,[object Object]
Getting started ,[object Object]
Getting started ,[object Object]
Another way to Listen
Branding Yourself
Branding Yourself
Branding Yourself
Branding Yourself
[email_address]   www.ScLoHo.net

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Social Media Changing Communication Business