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Introduction to social media

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Mark Walker
Mark Walker

Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.

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Introduction to Social Media for Skills South East Presented by Mark Walker
Introduction to Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outcomes from this session ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where are you now?
What is social media?
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We are changing the way we make decisions.
We still listen to what the seller says
… but we are paying MUCH more attention to what buyers think
Who is Using Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are they using Social Media for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get to grips with Social Media
The Problem with Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Problem The Solution
Step 1: Listen, Look and Learn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tune in using Tweetdeck
Step 2: Be Useful in Your Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3: Measure and Improve ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3: Measure and Improve ,[object Object],[object Object],[object Object]
Step 3: Measure and Improve ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How long does it take?
Make it part of your routine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Make it part of your routine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps: Individual ,[object Object],[object Object],[object Object],[object Object]
Next Steps: Organisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wall and Pleece Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Useful Guides ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep In Touch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Introduction to social media