Profile of Scientica Life Sciences Private Limited

1. Scientica Life Sciences Private Limited
www.scientica.com
Scientica Life Sciences Private Limited
www.scientica.com
Simplifying Science

2. Legal Disclaimer
Copyrights & Legalities
 Images used in the presentation are from managed licenses database and may be protected under various copyright licenses
 ISBN & Bar Code used in the presentation belongs to Scientica Life Sciences Private Limited and is subject to legalities of the agency for
ISBN in India
 Certain client related facts are used within the purview of and are covered by Confidentiality and Non-Disclosure Contract (CNDC)
signed by Scientica Life Sciences Private Limited with their clients, all such facts are presented to you as per limited permissions offered
by the CNDC. Hence, this presentation shall be used only for reference. This presentation shall not be made available to public domain
and strictly shall be shared internally for need to know purpose only. In case if you intend to use any part of this presentation, a prior
permission from Scientica Life Sciences is mandatory

3. Presentation Overview
1. Team1. Team
2. Expertise2. Expertise
3. Case Studies3. Case Studies

4. Scientica Life Sciences Private Limited
www.scientica.com
Expert

5. Expert
Dr. Ashutosh Pradhan
Experienced Healthcare Domain Expert
Healthcare Experience of total 19 years
 Founder Director (9 years) of Adroit Insights and now
Scientica Life Sciences Private Limited
 3 years of Healthcare Communication Agency Experience - agencies such
as GoodhealthNYou (Now Oxygen), Indegene
 2 years of Medical College experience as a Lecturer
 Successful track record of projects including medical writing, visualization,
KOL interactions for organizing focused doctor meets
 Successfully handled functional tasks such as Lecturer, Medical Adviser,
Project Manager and now Director
 Rich experience of cross-functional co-ordination and interaction with
KOLs to achieve healthcare communication goals

6. The Companies
In business since:
2003 - 2008 – Adroit Insights Lifesciences Pvt. Ltd.
 CRO
2004 – Scientica Life Sciences Private Limited
 Medical Communication
 Patient Education

7. Scientica Advisory Board
Orthos
Dr. Suresh Vengsarkar
Dr. Nirad Vengsarkar
Dr. K. H. Sancheti
Dr. Parag Sancheti
Dr. Sanjay Londhe
OBGs
Dr. Shirish Daftary
Dr. Anish Sabnis
Endocrinologists
Dr. Shaukat Sadikot
Dr. Shashank Joshi
Nephros
Dr. Bharat Shah
Dr. Ramesh Rao
Consulting Physicians
Dr. S. R. Tungare
Dr. Shailaja Sabnis
Dentists
Dr. Rohit Karnik

8. Scientica Life Sciences Private Limited
www.scientica.com
Expertise

9. Core Expertise
Post-Marketing
Surveillance
Print /
CDs / DVDs
Advisory
Board
Meets
Conferences Website / App
Development
Brand Strategy
 Strategic medico-marketing…
Support, Planning & Execution

10. Brand Strategy
Design and positioning
Re-engineering
Planning
Communication

11. Strategic Approach
Strategy
- Medico-Marketing
Assessment
- The big idea
Strategy
- Medico-Marketing
Assessment
- The big idea
Data Validation
- MEDLINE
- IndMed
- KOL Interviews
- Focused Dr Meets
Data Validation
- MEDLINE
- IndMed
- KOL Interviews
- Focused Dr Meets
Client Brief
- SWOT
- Scientific data
- Marketing data
Client Brief
- SWOT
- Scientific data
- Marketing data
Stage 1Stage 1 Stage 2Stage 2 Stage 3Stage 3
EvolutionEvolution
Implementation >>>>>Implementation >>>>>

12. Strategic Approach
DeliveryDelivery
Execution
- Design
- Production
Execution
- Design
- Production
Stage 1Stage 1 Stage 2Stage 2 Stage 3Stage 3
ImplementationImplementation
Approval
- Medical
- Marketing
Approval
- Medical
- Marketing

13. Deliverables
Sr Competencies Deliverables
1. • Brand Strategy
• Medical Writing - Content Sourcing
Medical and Health Awareness
along with Content validation from
doctors
• Medical Visualization
• Script writing, direction and
production of scientific and health
awareness documentaries
• Quality of Living – Periodical
Brand Strategy:
• Design and positioning
• Re-engineering
• Planning
• Communication
Medical Publishing:
• Interactive CME CDs / Video CDs / DVDs / DVD Video
• Medical Conference – audio / video coverage and post-production
• Review Articles / Manuscript / Scientific writing for MEDLINE-indexed
journals
• Books authored by doctors on clinical conditions
• Case Studies contributed by doctors
• Newsletter content
• Medical Education Brochures & Leaflets
• Patient Education & Awareness Campaigns
• Post-Marketing Surveillance
• Training Manuals
• Designing research protocol, informed consent
• Compiling research reports
• Quarterly English Health Magazine
2. Web Programming – PHP, MySQL. • Booking domain names / Hosting web sites
• Installing web applications such as Content Management Systems (CMS),
Shopping Cart, Payment Gateways, Managing mailing lists
3. Audio-visual Production & Replication CDs / DVDs (1000 & above) Normal & copy protected

14. Scientica Life Sciences Private Limited
www.scientica.com
Case Studies

15. Clients
Cosme Healthcare
A Division of CFL Pharma

16. Case Studies - Patient Education

17. Case Studies – Patient Education
Problem Challenge Solution Input
Obstetrician
spend time
answering
queries on
normal
pregnancy
Obstetrician too
busy to find time.
Need to create an
educational tool
for self-viewing
by patients
Patient
Education
Video
Joyful Motherhood Documentary

18. Case Studies – Patient Education
Problem Challenge Solution Input
Launching a
new Product in
an over-
crowded market
with a
positioning
differential
Create
promotional
tool to create a
“feel good”
positioning for
an iron
preparation
Patient
Education
Booklet on
Feel Good
Therapy –
Yoga during
pregnancy

19. Case Studies – Patient Education
Proble
m
Challenge Solution Input
Low Patient
Compliance
for Calcium
Help Orthos
to increase
patient
awareness to
improve
compliance to
therapy
Demonstrate
Patho-
Physiology of
Osteoporosis
and its
Consequences
Osteoporosis Animated
Desktop Demo Aid

20. Case Studies – Patient Education
Segment Derma
Problem Challenge Solution Input
In-clinic
Patient
education
Keeping
Physicians
interested in use
of computers
for patient
education.
“Keep It
Simple”
3-D
Animation
Patient
Education
CD
Derma Desk – Desktop Demo Aid
Software

21. Case Studies – Patient Education
Problem Challenge Solution Input
Low Patient
Compliance
for Calcium
Help Nephros
to increase
patient
awareness to
improve
compliance to
therapy
Demonstrate
Patho-Physiology
of Renal
Osteodystrophy
and its
Consequences
Renal
Osteodystrophy
Desktop Demo Aid

22. Case Studies - Medical Education

23. Case Studies – Medical Education
Proble
m
Challenge Solution Inputs
Explaining
Mechanism of
Action
(MOA) in
Acute Spinal
Cord Injury
too Complex
for Sales
Force
Converting
full text
articles in a
easy to detail
format
Illustrated
MOA
• Animated MOA CD
• Illustrated Catalogue of
MOA

24. Case Studies – Medical Education
Problem Challenge Solution Input
Fetal anomalies
are missed by
obstetricians
during regular
Ante-Natal
Checkup
(ANC)
Create a
referral tool for
obstetricians to
improve
diagnosis
based on USG
in ANC
3D Atlas of
Fetal
Anomalies
Atlas of Imaging
Techniques in
Obstetrics

25. Case Studies – Medical Education
Problem Challenge Solution Input
Differentiate a
Me too brand
Create a niche
position to
penetrate a
crowded
metformin
market
Review
article written
to focus on
Increasing
risk of
diabetes in
women

26. Case Studies – Medical Education
Proble
m
Challenge Solution Input
Coverage of
9th
Annual
Conference of
Asia Pacific
Arthroplasty
Society
Converting
video footage
of 120 hours
into 9 hours
of video
Edit the
lectures to
create set of
three DVDs

27. Case Studies – Medical Education
Problem Challenge Solution Input
Strengthen
company
image
within
orthopaedic
ians
Non-branded
promotion
Latest
Updates in the
field of
surgery
Hip Resurfacing
Arthroplasty Procedure
Atlas

28. Case Studies – Medical Education
Problem Challenge Solution Input
Generate Indian
Consensus on
Rational Use of
Antibiotics
Co-ordination
to get Multiple
KOLs across
Multiple
Specialities
focused to
reach a
consensus
Focused
Group Doctor
Discussions
across 2
metros.
Consensus document
with video CD

29. Case Studies – Medical Education
Problem Challenge Solution Input
Launch a new
combination
product for
dyslipidemia
No Indian
guidelines for
use of
combination
products
containing
statins
Consensus
Document
based on
Focused Group
Doctor
Discussion
across 4
metros.
Consensus Document
with Video CD

30. Case Studies - Web Development

31. Case Studies – Web Development

32. Case Studies – Web Development
Now Offline

33. Case Studies – Miscellaneous

34. Case Study – Android App
Problem Challenge Solution Input
Detailing on
new product
Converting
print media
detailing aid
into android
device-based
detailing aid
App compatible
to current OS -
Android 4.0.4
Ice Cream
Sandwich
.apk installer compatible with
Samsung Galaxy Tab 10.1

35. Case Study – Conference Game
Problem Challenge Solution Input
Doctor
education
through
engaging
activity to
improve Brand
recall at
Dermacon 2004
Driving traffic
to company
booth at a
crowded
conference
Touch screen
“Spot the
Treatment”
Game
Conference Game

36. Case Study – Basic Medical Education
Problem Challenge Solution Input
Help RMPs in
peripheral
markets
understand
nuances of RA
Simplifying
medicine for
improving
patient care in
RA
Series of booklets
on basics of RA –
incidence,
prevalence,
clinical features,
diagnosis,
management, etc.

37. Scientica Life Sciences Private Limited
www.scientica.com
Thank you
Contact:
Dr. Ashutosh Pradhan
M – 9920070300
ashutosh@scientica.com