Esta palestra irá abranger as tendências emergentes em comunicação científica ao longo da última década a partir da perspectiva do pesquisador em início de carreira, do bibliotecário, e da comunidade de tecnologia. Desenvolvimentos tais como redes sociais, altmetrics e engenharia do conhecimento automatizado serão discutidos no âmbito do efeito transformador da Web. Irei descrever como Mendeley e outras plataformas abertas estão mudando as práticas de comunicação científica e entrar em alguns detalhes sobre como isso ajuda os autores, particularmente pesquisadores em início de carreira, a obter mais reconhecimento pelo seu trabalho. A relação entre o acesso aberto e altmetrics será examinada em algum detalhe. This talk will cover emerging trends in scholarly communication over the past decade from the perspective of the early-career researcher, librarian, and tech community. Developments such as social networking, altmetrics, and automated knowledge engineering will be discussed in the framework of the transformative effect of the web. I will describe how Mendeley and other open platforms are changing scholarly communication practices & go into some detail on how this helps authors, particularly early-career researchers, get more recognition for their work. The relationship between open access and altmetrics will be examined in some detail. Esta conferencia cubrirá las nuevas tendencias en la comunicación científica en la última década, desde la perspectiva del investigador al inicio de su carrera, del bibliotecario, y la comunidad tecnológica. Avances como las redes sociales, la altmetría, y la ingeniería del conocimiento automatizado serán discutidas en el marco del efecto transformador de la Web. Voy a describir cómo Mendeley y otras plataformas abiertas están cambiando las prácticas de comunicación académica y entrar en algunos detalles sobre cómo ayuda a los autores, en particular los investigadores al principios de su carrera, a conseguir un mayor reconocimiento por su trabajo. La relación entre el acceso abierto y altmetría será examinado con cierto detalle.

1. New Directions in Scholarly
Communication
William Gunn
Head of Academic Outreach
Mendeley
@mrgunn

2. Three perspectives on scholarly
communication
• Early career researchers
• Librarians
• Web technology
https://secure.flickr.com/photos/andresmusta/6661525063/

3. A historical perspective
• I grew up with the internet
• Chatting over ICQ and Usenet with people
anywhere
• Reaching beyond my local environment
https://secure.flickr.com/photos/photophilde/3553606749/

4. Change and Disruption
•
•
•
•
The music industry was first
futile resistance
worst fears not confirmed
providing a project very many people want
is in fact quite sustainable
• IF you don’t try to control how they use it.

5. More Change and Disruption
• Blogging changed how we communicated
– but not as drastically as some predicted
• business models shifted
• A service that gives people what they want
is a quite sustainable business model
• IF you don’t try to control the channel
through which they receive it.
https://secure.flickr.com/photos/yourdon/5444504633/

6. Social Networks
• loose connections become more tangible
• personal content filters

7. Watching the ship sail away
After all this, scholarly publishers
were still debating:
– Should we put our work online?
– Should we allow search engines to
index us?
– Should we use DRM on PDFs?
– Should we dictate both how content is
used and the channel through which
they receive it?
https://secure.flickr.com/photos/bea_k63w-wa/2692575219/

8. Will we learn from the past?
https://secure.flickr.com/photos/yourdon/3088582622

9. Librarian
• We never went into the library
• We did use library services all the time
• I initially blamed the library for my
frustrations with scholarly communication
https://secure.flickr.com/photos/emdot/1126963383/

10. Librarian
• How wrong I was!
– big deals, monopolies, hands tied
• Library technology is empowered by Open
Access
https://secure.flickr.com/photos/trucolorsfly/611479605/

11. From consumer to provider
• Mendeley was neither from libraries nor
from publishers.
• Bringing tools and user experience from
other parts of the web to scholarly
communication.
• People expected to easily share and
discover music and photos, why not
academic papers?
https://secure.flickr.com/photos/psd/2731067095/

12. Building an open infrastructure
• Web native tools expect that data has no
strings attached.
• Mendeley had to create an open sharing
platform to deliver the experience we
wanted.
• A free desktop manager got us on desktops
around the world.
• This got us the unrestricted, license free
data we needed.
https://secure.flickr.com/photos/stuckincustoms/211239773/

13. Instrumenting the research
workflow
•
•
•
•
2.6 Million users
470 M documents
4-700K uploads per day
90% coverage of Pubmed
– Long tail
• Developers learned about our open data
– built applications, both niche and general
• Accessible alternative to citations
https://secure.flickr.com/photos/32763740@N06/7871085734/

14. Guess who’s often in the Top 10?
Relative downloads per day

15. What would people build if they
could get the data?
• Impact Story – get credit for all your work
• PLOS ALM – article-level metrics for
papers
• Plum Analytics – bespoke analytics for
libraries
• Altmetric.com – altmetrics for publishers.
(from Digital Science/NPG)
https://secure.flickr.com/photos/jurvetson/2798315677

16. Our platform will remain open
https://secure.flickr.com/photos/planeta/7698834450/

17. Looking ahead
• Open Access will broaden readership to
non-authors and the walls of the Ivory
Towers will open to the community.
• New measures of research impact will lead
to more rich ways to discover research.
• The limitations of the data encoded in
publications will lead to incorporation of
new data sources to better recommend
and assess scholarly output.
https://secure.flickr.com/photos/aloha75/4605051691/

18. Altmetrics
• Scientometrics and bibliometrics lead
to altmetrics, building on open
sources of data to empower scholars
drawing attention to where the
international spotlight rarely shines
freeing researchers from being
assessed based on journal brand

19. “Not everything that can be counted
counts and not everything that
counts can be counted.” – William
Bruce Cameron (1967)

20. Reproducibility
• What happens when everything is open
access? Journal brand will persist, but will
be based on different criteria.
• Funders look past these proxy
measurements
• Looking within the literature to find
quality signals is like looking at successful
companies for traits of success.
– survivorship bias
https://secure.flickr.com/photos/christinielsen/64372218/

21. Reproducibility
• Helsinki guidelines on human subjects
research call for study pre-registration and
disclosure of all data.
• Full-circle: I once struggled to replicate
findings, now I’m working to make science
more reproducible via the Reproducibility
Initiative and Center for Open Science
• Reproducing 50 landmark cancer biology
studies
– releasing as open data set

22. www.mendeley.com
william.gunn@mendeley.com
@mrgunn
https://secure.flickr.com/photos/wwworks/4759535950/