You can make the world’s-best new fangled widgets, but if no one sees them, you won't get the recognition. Marketing is just as important to the success of a business as the work produced. Find out how some of the most well known studios and startups have gained their notoriety. Hint: it's not just about the work! This presentation will focus on various techniques – for everyone from freelancer to full-timer to founder – to market work, promote skills, and attract the most desirable clients. We will also discuss the role of awards in the art of promotion, and highlight some ways to make yourself look awesomesauce in the eyes of your clients.

1. Marketing for
the Shy Type
Presented By
Daniel Schutzsmith
@schutzsmith

2. Hello.

3. Who Am I?

4. www.graphicdefine.org

6. School of
VISUAL ARTS

8. Who Are
You?

9. Freelancer?

10. Studio Owner?

11. Manager?

12. Student or
Teacher?

13. Marketing
Basics

14. What Is
Marketing
Really?

15. Marketing helps us get
our brand in front of our
target audience, even
when we’re not actively
trying to do so.

16. Why Use
Marketing?

17. • Attract clients &
talent.

18. • Attract clients &
talent.
• Get projects that
fit.

19. • Attract clients &
talent.
• Get projects that
fit.
• Make sales easier.

20. • Attract clients &
talent.
• Get projects that
fit.
• Make sales easier.
• Increase morale.

21. Why Does
Marketing
Suck?

22. • It scares us.

23. • It scares us.
• It seems hard.

24. • It scares us.
• It seems hard.
• It might not...

25. • It scares us.
• It seems hard.
• It might not...
• We don’t know
where to start.

26. Introducing
Your Savior:
A Plan!

27. Plan + Practice =
AWESOMENESS

28. 1) Define Your
Audience.

30. Where Are They?

31. Habits & Interests?

32. Build Ambassadors
http://www.flickr.com/photos/chumpboy/

33. Write down an
outline for your
ideal audience.
(industries, interests,
demographics, etc.)

34. 2) Define Your
Goals.

35. What Does Success
Look Like?

36. Dates?

37. Write down a
few primary
& secondary
goals.
(financial, technical,
personal, etc.)

38. 3) Establish a
Commitment
of time and $.

39. Its Gonna
Take MONEY

40. Its Gonna
Take TIME

41. Write down
how much
time & money
you’ll commit.

42. 4) Brainstorm
and Outline
Content.

43. How
Are
You
Unique?

44. What’s Your
Competition
Missing?

45. What’s
The Tone?

46. What are their
expectations?

47. How will content
be created?

48. What channels
will you use?
(blog, give aways, press
releases, newsletter,
swagg, etc.)

49. Wear Your
Work
Everywhere

53. Write

54. Blog

56. Build
Something.
Anything!!!

59. Use Social
Media

63. Make
A Lab

66. Email
Signature

68. Share What
You’re Working
On (Before Its Done!)

72. Give Away
Your Work

77. Leave
Behinds

82. Use the
Environment

87. Make Friends
w/ Journalists

90. Show the
Personalities

93. 5) Execute the
Content and
Converse.

94. How will you
execute?

95. What tools will
you use?

99. 6) Assess and
measure
results.

105. Most Importantly...
HAVE FUN!

106. Presentation Slides
& Worksheets:
Slides
philme.in/hpx
http://fitc.schutzsmith.com

107. Thanks!
Daniel Schutzsmith
daniel@markandphil.com
@schutzsmith
http://markandphil.com
@markandphil
855-MARKPHIL