Product launch marketing tips expedition pr e_book_05202015

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Product launch marketing tips at a glance. For more comprehensive information, download the free ebook here, http://www.expeditionpr.com/pr-resources/ebook-product-launch-marketing-tips-and-tricks/ The ebook provides tips and tricks for choosing the right marketing strategy for your product launch. 1. Timing – what you need to have in place to get results 2. Platform – how to choose the best launch venue 3. Influencer Mapping – ways to identify your key influencers 4. Communications Mix – criteria for selecting the right marketing channels 5. Measurement - how to set metrics in place to track results

Marketing

Facts to Decide on the Timing
contact@expeditionpr.com 718-514-2083 www.expeditionpr.com © May 2014 Expedition PR, LLC. All Rights Reserved.
1.Ability to offer great
customer experience
2.Scalability

Soft Launch vs. Hard Launch
contact@expeditionpr.com 718-514-2083 www.expeditionpr.com © May 2014 Expedition PR, LLC. All Rights Reserved.

Influencer Mapping
contact@expeditionpr.com 718-514-2083 www.expeditionpr.com © May 2014 Expedition PR, LLC. All Rights Reserved.
Tools to Identify Influencers

Communication Mix
contact@expeditionpr.com 718-514-2083 www.expeditionpr.com © May 2014 Expedition PR, LLC. All Rights Reserved.
1. Consider all
channels
available to
you
2. Narrow down your selection to the ones that
your target audiences use the most
3. Test, adjust, and repeat

Measurement
contact@expeditionpr.com 718-514-2083 www.expeditionpr.com © May 2014 Expedition PR, LLC. All Rights Reserved.
Good measurement starts with defining specific goals for
your product launch communications program and linking
it back to your business objectives, wherever possible.

About Expedition PR
Our mission is to increase market visibility and
demand for organizations of all sixes that offer
innovative products and solutions.
The path: award-winning & results-driven
communications campaigns
Want to know more?
Download the eBook “Product Launch Marketing Tips
and Tricks” at our Website www.expeditionpr.com.
contact@expeditionpr.com 718-514-2083 www.expeditionpr.com © May 2014 Expedition PR, LLC. All Rights Reserved.

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Product launch marketing tips expedition pr e_book_05202015

1. Expedition PR Startup Series Volume 2 Product Launch Marketing Tips and Tricks

2. Roadmap to PR Success Timing The 5 stages of a product launch marketing campaign Platform Influencer mapping Communication mix Measurement contact@expeditionpr.com 718-514-2083 www.expeditionpr.com © May 2014 Expedition PR, LLC. All Rights Reserved.

3. Facts to Decide on the Timing contact@expeditionpr.com 718-514-2083 www.expeditionpr.com © May 2014 Expedition PR, LLC. All Rights Reserved. 1.Ability to offer great customer experience 2.Scalability

6. Communication Mix contact@expeditionpr.com 718-514-2083 www.expeditionpr.com © May 2014 Expedition PR, LLC. All Rights Reserved. 1. Consider all channels available to you 2. Narrow down your selection to the ones that your target audiences use the most 3. Test, adjust, and repeat

7. Measurement contact@expeditionpr.com 718-514-2083 www.expeditionpr.com © May 2014 Expedition PR, LLC. All Rights Reserved. Good measurement starts with defining specific goals for your product launch communications program and linking it back to your business objectives, wherever possible.

8. About Expedition PR Our mission is to increase market visibility and demand for organizations of all sixes that offer innovative products and solutions. The path: award-winning & results-driven communications campaigns Want to know more? Download the eBook “Product Launch Marketing Tips and Tricks” at our Website www.expeditionpr.com. contact@expeditionpr.com 718-514-2083 www.expeditionpr.com © May 2014 Expedition PR, LLC. All Rights Reserved.