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AKA The 30-second sell
Steve Whittington, SchoolJobs
CV writing
Objective
This session aims to:
• Demonstrate the importance of the CV within
the context of the application process
• Provide you with the tools to develop an
effective CV that reflects your personal
experience, knowledge and skills
• Help you avoid CV disasters like this...
ABOUT ME
I bought a house with my now fiancé and partner of eight years; we
have been living together for the past 30 months. We also have a son,
Lucas, who is seven and a half months old. I have always had a passion
for cooking, I have an easy going personality and enjoy meeting all
types of people and I’m effortless to get along with. My other
interests are my two dogs Oscar and Harley, I love to socialize with
family and friends, I also love listening to music and exercising in my
spare time. I used to play a lot of basketball with friends and enjoyed
participating in various types of sports.
CAREER OBJECTIVE
Seeking a position in customer service where my general experience
will be further developed and utilised.
ACHIEVEMENTS
Having a baby
Purchasing a house at such a young age
Completing year 12 VCE
Dispelling some job application myths
True or false?
1. The school may receive over 50
applications for a single vacancy.
TRUE!
My personal record is 167 applications
for an advertised role.
Dispelling some job application myths
True or false?
2. The employer reads the cover letter
before reading the CV.
FALSE!
Imagine you are shortlisting for a position.
You receive 50 applications. What is the
most efficient way of selecting
candidates? Example.
Which would you trust?
CV
• Legal document
• Objective viewpoint
• Chronological format
• Factual style
• Verifiable with referees
Cover letter
• Courtesy document
• Subjective perspective
• Topical format
• Persuasive style
• Hard to substantiate claims
Yahoo ‘résumégate’
‘After just four months on the job, Yahoo! CEO Scott Thompson is out of work
this week after it was discovered he had lied on his résumé. While his resume
boasts 1978 degrees in both accounting and computer science from
Massachusetts' Stonehill College, Thompson has since admitted he never
earned the latter.’
http://www.businessnewsdaily.com, April 2012
Dispelling some job application myths
True or false?
3. It is possible to make an
employment decision in less than
30 seconds.
TRUE!
I will prove it!
Recent Senior Maths Teacher
application
Dispelling some job application myths
True or false?
4. Content is more important than
presentation.
FALSE!
They are equally important. Consider
the last time you were marking student
work.
Dispelling some job application myths
True or false?
5. Each application receives an equal
amount of consideration.
FALSE!
Some are quickly rejected, others
pondered over. Sometimes, early
applications receive more attention.
Dispelling some job application myths
True or false?
6. Principals are rational, unbiased,
unemotional, 100% reliable
professionals who are never tired
or stressed.
LOL! As if….!
How is
this
picture
relevant
to this
session?
‘Selling’ your ‘magazine’
• The 1st page of your CV is
PRIME REAL ESTATE
• Your USP is like a Nobel Prize winner on the
cover of Time magazine. Don’t waste it!
• Do you know what your USP is?
Knowing your brand
Lifestyle
Imagination
Liberty
regained
Innovation
Simplicity
Hopes,
dreams and
aspirations
Passion
Knowing your brand
Apple Microsoft
Knowing your brand
Coca-Cola Pepsi
Knowing your brand
Qantas Virgin
Knowing your brand
Collingwood Hawthorn
What are you known for?
Academic
Caring
Organised
Leadership
potential
Sporty
Patient
Hard-workingRelate well to
students
Experienced
Your brand
Write down (BFF p.4) 3 – 5 bullet points that
accurately describe your ‘brand identity’:
e.g.
• Enthusiastic and outgoing
• Comprehensive subject knowledge
• Relate well to my students
• Strong community values
What does a great CV look like?
A CV is a personalised document that reflects
your unique individual strengths & values.
Know your strengths and lead with them:
• Highly qualified? Mention your grades.
• Experienced? Be proud of it.
• Sporty? Brag about it.
• Passionate about curriculum? Then nerd it up!
What does a great CV look like?
• Supermarket music…
What does a great CV look like?
• Supermarket music…
…or regal fanfare?
• Blow your own trumpet funky horn!
CV ‘modules’
• Personal statement
• Qualifications
• Key skills and achievements
• Employment history
• Professional development and memberships
• Activities and interests
• Referees
See template on BFF pp.12-13
Which module goes where?
That depends on your brand!
• Academic? Emphasise your qualifications.
• Career change? Emphasise your experience.
• High achiever? Emphasise your achievements.
Not sure what your brand is? Ask those who
know you best and whose opinion you value.
Style guide: Personal Statement
• This is your 30-second job pitch
• 3 sections:
– Overview of attributes: Pick me because…
– Background skills and experience
– Describe style and give a guarantee
• Strong personal voice
• Use I, me, my
• Convey passion and enthusiasm
Example
I am a respected and admired teacher who is known to
provide a safe and stimulating learning environment.
As PYP Coordinator, I have demonstrated meticulous
organisation skills through the facilitation of
assemblies, PYP staff meetings, curriculum
development and the execution of a self-study.
I have strong interpersonal skills, establishing positive
working relationships with students, parents and staff,
based on mutual respect, collaboration and collegiality.
Style guide: Key achievements
• Dynamic language
• Past tense
• Omit 1st person
• Convey objective voice
• Increase credibility, decrease risk
Example
• Constructively led staff through curriculum section
of combined three-way self-study (IB/CIS/NEASC)
• Facilitated and promoted staff professional
development, both in-school and externally
• Selected to participate in three reading and writing
summer institutes at Teachers College, Columbia
University, resulting in in-school training of staff and
implementation of the workshop models across all
grade levels
Style guide: Other
• Key skills/qualities/competencies
– Dynamic
– Objective
– Use strong adjectives to emphasise nouns
– Link attributes using ‘with’ and ‘through’
Example
• Highly qualified professional with practical
Accounting experience
• Proven ability to motivate Middle School students
through the use of innovative ICT resources
• Enthusiastic and engaging teaching style coupled
with in-depth subject knowledge
• Fluent Mandarin speaker with two years’ in country
teaching experience at Tertiary level
• Empathic and caring approach, with proven success
in improving underperforming students’ results
Using dynamic language
Which sounds more impressive?
• I was involved in NAPLAN testing
Or
• Coordinated the school’s NAPLAN procedures
and liaised with colleagues to ensure efficient
and timely reporting
Now write three of your own dynamic
achievement statements.
Your CV: The basics
Do Don’t Depends
Keep to 2 – 4 pages
Put Résumé or CV at the
top
Use minimal colour
Give your file a suitable
name
Put your photo
Hyperlink to portfolio
page
Keep it ‘clean’: Balance of
white & black
Use fancy fonts and
graphics
Link with social media
Keep formatting
consistent:
Bullets, fonts, tables and
tabs
Send in multiple copies
or hard copies
Choosing referees
• Professional
– Your current Principal or Deputy Principal
– Placement mentor/supervising teacher
– University lecturer
• Personal or pastoral
– Seldom required; Some Catholic or Christian schools
– Possibly a parent or member of school community
• Check with them first! Choose wisely and
confirm contact details
Conclusions
• Quality overrides quantity
• Applying for jobs is an exercise in selling
– Know what you are selling
– Articulate it concisely
– Don’t sell yourself short
– Ensure what you are selling is what people want
• Don’t be afraid to solicit feedback on your
application
• If in doubt, seek advice
To download this presentation and
other resources register at
www.schooljobs.com.au
Connect with Steve on LinkedIn or visit
www.oxfordeducation.com.au
@schooljobsaus

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CV writing presentation 2013

  • 1. AKA The 30-second sell Steve Whittington, SchoolJobs CV writing
  • 2. Objective This session aims to: • Demonstrate the importance of the CV within the context of the application process • Provide you with the tools to develop an effective CV that reflects your personal experience, knowledge and skills • Help you avoid CV disasters like this...
  • 3. ABOUT ME I bought a house with my now fiancé and partner of eight years; we have been living together for the past 30 months. We also have a son, Lucas, who is seven and a half months old. I have always had a passion for cooking, I have an easy going personality and enjoy meeting all types of people and I’m effortless to get along with. My other interests are my two dogs Oscar and Harley, I love to socialize with family and friends, I also love listening to music and exercising in my spare time. I used to play a lot of basketball with friends and enjoyed participating in various types of sports. CAREER OBJECTIVE Seeking a position in customer service where my general experience will be further developed and utilised. ACHIEVEMENTS Having a baby Purchasing a house at such a young age Completing year 12 VCE
  • 4. Dispelling some job application myths True or false? 1. The school may receive over 50 applications for a single vacancy. TRUE! My personal record is 167 applications for an advertised role.
  • 5. Dispelling some job application myths True or false? 2. The employer reads the cover letter before reading the CV. FALSE! Imagine you are shortlisting for a position. You receive 50 applications. What is the most efficient way of selecting candidates? Example.
  • 6. Which would you trust? CV • Legal document • Objective viewpoint • Chronological format • Factual style • Verifiable with referees Cover letter • Courtesy document • Subjective perspective • Topical format • Persuasive style • Hard to substantiate claims Yahoo ‘résumégate’ ‘After just four months on the job, Yahoo! CEO Scott Thompson is out of work this week after it was discovered he had lied on his résumé. While his resume boasts 1978 degrees in both accounting and computer science from Massachusetts' Stonehill College, Thompson has since admitted he never earned the latter.’ http://www.businessnewsdaily.com, April 2012
  • 7. Dispelling some job application myths True or false? 3. It is possible to make an employment decision in less than 30 seconds. TRUE! I will prove it!
  • 8. Recent Senior Maths Teacher application
  • 9. Dispelling some job application myths True or false? 4. Content is more important than presentation. FALSE! They are equally important. Consider the last time you were marking student work.
  • 10. Dispelling some job application myths True or false? 5. Each application receives an equal amount of consideration. FALSE! Some are quickly rejected, others pondered over. Sometimes, early applications receive more attention.
  • 11. Dispelling some job application myths True or false? 6. Principals are rational, unbiased, unemotional, 100% reliable professionals who are never tired or stressed. LOL! As if….!
  • 13. ‘Selling’ your ‘magazine’ • The 1st page of your CV is PRIME REAL ESTATE • Your USP is like a Nobel Prize winner on the cover of Time magazine. Don’t waste it! • Do you know what your USP is?
  • 19. What are you known for? Academic Caring Organised Leadership potential Sporty Patient Hard-workingRelate well to students Experienced
  • 20. Your brand Write down (BFF p.4) 3 – 5 bullet points that accurately describe your ‘brand identity’: e.g. • Enthusiastic and outgoing • Comprehensive subject knowledge • Relate well to my students • Strong community values
  • 21.
  • 22. What does a great CV look like? A CV is a personalised document that reflects your unique individual strengths & values. Know your strengths and lead with them: • Highly qualified? Mention your grades. • Experienced? Be proud of it. • Sporty? Brag about it. • Passionate about curriculum? Then nerd it up!
  • 23. What does a great CV look like? • Supermarket music…
  • 24. What does a great CV look like? • Supermarket music… …or regal fanfare? • Blow your own trumpet funky horn!
  • 25.
  • 26. CV ‘modules’ • Personal statement • Qualifications • Key skills and achievements • Employment history • Professional development and memberships • Activities and interests • Referees See template on BFF pp.12-13
  • 27. Which module goes where? That depends on your brand! • Academic? Emphasise your qualifications. • Career change? Emphasise your experience. • High achiever? Emphasise your achievements. Not sure what your brand is? Ask those who know you best and whose opinion you value.
  • 28. Style guide: Personal Statement • This is your 30-second job pitch • 3 sections: – Overview of attributes: Pick me because… – Background skills and experience – Describe style and give a guarantee • Strong personal voice • Use I, me, my • Convey passion and enthusiasm
  • 29. Example I am a respected and admired teacher who is known to provide a safe and stimulating learning environment. As PYP Coordinator, I have demonstrated meticulous organisation skills through the facilitation of assemblies, PYP staff meetings, curriculum development and the execution of a self-study. I have strong interpersonal skills, establishing positive working relationships with students, parents and staff, based on mutual respect, collaboration and collegiality.
  • 30. Style guide: Key achievements • Dynamic language • Past tense • Omit 1st person • Convey objective voice • Increase credibility, decrease risk
  • 31. Example • Constructively led staff through curriculum section of combined three-way self-study (IB/CIS/NEASC) • Facilitated and promoted staff professional development, both in-school and externally • Selected to participate in three reading and writing summer institutes at Teachers College, Columbia University, resulting in in-school training of staff and implementation of the workshop models across all grade levels
  • 32. Style guide: Other • Key skills/qualities/competencies – Dynamic – Objective – Use strong adjectives to emphasise nouns – Link attributes using ‘with’ and ‘through’
  • 33. Example • Highly qualified professional with practical Accounting experience • Proven ability to motivate Middle School students through the use of innovative ICT resources • Enthusiastic and engaging teaching style coupled with in-depth subject knowledge • Fluent Mandarin speaker with two years’ in country teaching experience at Tertiary level • Empathic and caring approach, with proven success in improving underperforming students’ results
  • 34. Using dynamic language Which sounds more impressive? • I was involved in NAPLAN testing Or • Coordinated the school’s NAPLAN procedures and liaised with colleagues to ensure efficient and timely reporting Now write three of your own dynamic achievement statements.
  • 35. Your CV: The basics Do Don’t Depends Keep to 2 – 4 pages Put Résumé or CV at the top Use minimal colour Give your file a suitable name Put your photo Hyperlink to portfolio page Keep it ‘clean’: Balance of white & black Use fancy fonts and graphics Link with social media Keep formatting consistent: Bullets, fonts, tables and tabs Send in multiple copies or hard copies
  • 36. Choosing referees • Professional – Your current Principal or Deputy Principal – Placement mentor/supervising teacher – University lecturer • Personal or pastoral – Seldom required; Some Catholic or Christian schools – Possibly a parent or member of school community • Check with them first! Choose wisely and confirm contact details
  • 37. Conclusions • Quality overrides quantity • Applying for jobs is an exercise in selling – Know what you are selling – Articulate it concisely – Don’t sell yourself short – Ensure what you are selling is what people want • Don’t be afraid to solicit feedback on your application • If in doubt, seek advice
  • 38. To download this presentation and other resources register at www.schooljobs.com.au Connect with Steve on LinkedIn or visit www.oxfordeducation.com.au @schooljobsaus