Jean Christophe Bonis (Head of strategy and Research, OXYMORE) выступил на ИКРЕ с презентацией о трендах в коммуникациях и технологиях. www.oxymore-inc.com www.jeanchristophebonis.com jcbonis@oxymore-inc.com twitter: @jcboxymore facebook group: argosteam

1. Jean-Christophe BONIS

2. Brands, innovations
and consumers

3. Head of Strategy & Research
Who am i ?

4. Twitter : @jcboxymore
www.jeanchristophebonis.com
Let’s be social

5. Major evolution of the
communication branding
context

6. Chanel n° 5

8. Schwartzkopf

9. Johnson’s

10. The world is deeply
changing !

12. Technological Trends

13. Innovation
Consumers
behavior
Link consumers - brand
Adaptation
Communication
Innovation consequences

14. The trends…
Cloud
Mobile
Detectors
Big Data
Connected objects
Interfaces

15. What is the exact direction ?

18. In 2013…
3,5 zetta-octets of data
A série of blu-ray doing 7
times the distance around
the earth…

19. For info…

20. 80% not organized
95% not used

21. 60% growing by year
90% of the data were
created last 2 years

22. 72h of video every minute

23. 500 téra-octets of data
transiting every day

25. Web 1.0
Web 2.0
Web 3.0

26. Internet of Things

27. «Internet of things»
«Internet of everything»

30. Nest

31. Withings Aura

32. Withings Home

33. Jawbone

34. Domotic
Well-being
Health
City of the futur

35. Intelligence
Discussion

36. Nest ecosystem

37. Nest Dropcam

38. Dropcam activity zone

39. Netatmo Welcome

40. Parrot Bebop Drone

41. Hexo+

42. What to do with
all this datas ?

43. Google Search App

44. Yandex Transport

45. Yandex Transport

56. Titan Aerospace

57. Skybox

58. Skybox

59. Elon Musk

60. Space X

61. Binary code

64. Deep learning

67. Google Street View

68. Google Maps

69. Google Maps

70. Google Maps

71. Any kind of media

72. A new way to use the
information

73. The information come
now to us

74. The good information just
before we need it

75. Google Now
Microsoft Cortana
Apple Siri
Amazon Echo
…

76. Real vs virtual
—
Interfaces

78. Carl

79. Kinect effect

80. Ring

81. Apple watch

82. MYO

83. Moto Hint

84. Google / Novartis

85. Eyes Tribe Tracker

86. Fujitsu

87. Leap

88. Adobe

89. Mind control ?

93. Augmented Reality

94. Oculus Rift

95. Microsoft Illumiroom

96. Microsoft HoloLens

97. Magic Leap

98. Magic Leap

99. Magic Leap

100. Magic Leap

101. Magic Leap

102. Magic Leap

104. To control our connected
environment
To get the good
information at the good
moment

105. What else ?

106. 3D Printing
4D Printing
Robotic
Nanotechology
Biorobot
Auto

108. Revolution of use

109. Economy of property
VS
Economy of use

110. What are the
consequences for the
brands ?

111. Lost of power

112. PeopleBrand
Benefits / Features
Key communication
into to users
Fun
Key motivation for
users to interact
with brands in
digital

113. How to react ?

114. GIVE

115. EMOTION
S
RESPECT

116. It becomes essential to
provide a high-quality content
to the consumers to cause a
deliberate exposure !

117. Ikea

118. Vodafone

119. Coca

120. Gopro lion

122. Volkswagen

123. Conclusion

124. Emotions
Values
Respect
CreativityHumility
Give
Content

125. #спасибо

126. www.oxymore-inc.com
jcbonis@oxymore-inc.com
@jcboxymore
/groups/argosteam/