The document describes the four steps to constructing an effective elevator pitch: 1) Describe the opportunity or problem in 20 seconds, 2) Describe how your solution meets the opportunity or solves the problem in 20 seconds, 3) Describe your qualifications in 10 seconds, and 4) Describe your market in 10 seconds. The elevator pitch should concisely explain the need, solution, credentials, and potential customers within 60 seconds to effectively pitch an idea or business.

1. Module 12.11
The Elevator Pitch
Jim Beach & Chris Hanks

2. © School For Startups. All Rights Reserved. Step 1
• Describe the opportunity or problem that needs
to be solved
• 20 seconds
Slide 12.11-2

3. © School For Startups. All Rights Reserved. Step 2
• Describe how your product or service meets the
opportunity or solves the problem
• 20 seconds
Slide 12.11-3

4. © School For Startups. All Rights Reserved. Step 3
• Describe your qualifications
• 10 seconds
Slide 12.11-4

5. © School For Startups. All Rights Reserved. Step 4
• Describe your market
• 10 seconds
Slide 12.11-5

6. © School For Startups. All Rights Reserved.
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Next: Module 13
Slide 12.11-6