1. Module 12.10
Presenting Your Plan
Jim Beach & Chris Hanks

2. © School For Startups. All Rights Reserved.
Slide 1
• Company Name / Logo
• Name of Founders
• Contact Information
• Acknowledgment of whom
presentation is being made
• Date
Slide 12.10-2

3. © School For Startups. All Rights Reserved.
Slide 2 Overview
• Brief explanation of product/service
(What is it you do?)
• Short explanation of key points that will be covered
• Short discussion of the potential positive outcomes
(business, societal, financial) that will result from
launching the business
• This is where you “hook” em
Slide 12.10-3

4. © School For Startups. All Rights Reserved. Slide 3 The Problem
• Explain the problem to be solved
- What’s the pain?
- Why aren’t customers satisfied with current
solutions?
- Will the problem get better or worse over time?
• Validate the problem via research
- What do your potential customers think?
• How big is the problem?
Slide 12.10-4

5. © School For Startups. All Rights Reserved.
Slide 4 The Solution
• Present your business as the solution to the problem
- Describe how your solution is distinctly different
from others that are addressing the same problem
• Describe the degree to which your solution makes
your customers lives richer or more efficient or
effective
• Talk about how you’ll erect barriers to entry to
prevent others from copying your solution
Slide 12.10-5

6. © School For Startups. All Rights Reserved.
Slide 5 Opportunity/Target Market
• Articulate your specific target market
- Talk about business and environmental trends that
are providing your target market momentum
• Show, graphically if possible, the size of your target
market, your projected sales, and your projected
market share
- Explain how you arrived at your sales figures
- Be prepared to defend your numbers
Slide 12.10-6

7. © School For Startups. All Rights Reserved.
Slide 6 Technology
• Talk about your technology, or unique aspects of
your product or service, if appropriate
- Don’t talk in an overly technical manner
- Make descriptions easy to understand
• Show pictures or descriptions of your product or
your product prototype
• Talk about any intellectual property issues that are
involved
Slide 12.10-7

8. © School For Startups. All Rights Reserved.
Slide 7 Competition
• Discuss your direct, indirect, and future competition
• Show your competitive analysis grid
• Use the competitive analysis grid as a way to discuss the
advantages you will have over your competitors
- Talk about why you think your points of competitive
advantages are sustainable
- If your exit strategy is to be bought by one of your larger
competitors, this is a good place to introduce the
possibility
Slide 12.10-8

9. © School For Startups. All Rights Reserved.
Slide 8 Marketing & Sales
• Describe your overall marketing strategy
• Describe your pricing strategy
• Talk about your sales process
- Explain buyer motivations
- Explain how customers how become aware of your
product or service
- Explain how you’ll reach customers
Slide 12.10-9

10. © School For Startups. All Rights Reserved.
Slide 9 Management Team
• Describe your existing management team
- Describe backgrounds and expertise
- Describe how this is key to the success of your
venture
- Describe how the team works together
• Discuss the gaps in the management team and how
you plan to fill them
• Discuss board of directors / advisors
Slide 12.10-10

11. © School For Startups. All Rights Reserved.
Slide 10 Financial Projections
• Show a summary of income projections and cash
flow projections Describe your existing
management team
Slide 12.10-11

12. © School For Startups. All Rights Reserved.
Slide 11 Current Status
• Highlight the milestones achieved to date
• Describe how much has been invested and spent
• Describe the current ownership structure
• Describe the form of business ownership Slide 12.10-12

13. © School For Startups. All Rights Reserved.
Slide 12 Financing Sought
• Show a sources and uses of funds statement for
financing sought
• Show the milestones you’ll be able to accomplish
after you receive the funding
• Discuss exit strategy
• Show IRR,ROI or multiple to investor
Slide 12.10-13

14. © School For Startups. All Rights Reserved.
Slide 13 Summary
• Summarize the strongest points about your
venture
• Summarize the strongest points about your team
• Be compelling and provocative
• Solicit feedback
Slide 12.10-14

15. © School For Startups. All Rights Reserved.
THANKS!
Buy or Review!
Next: Lesson 12-11
Pitches
Slide 12.10-15