This was the backdrop to my presentation at Social Media Camp 2010 in Victoria BC.

1. Social Media in the Enterprise
5 things i’ve learned along the way
about.me/joelmarans

3. About Softchoice
• US$1 billion in Sales (2009) • 900 employees
• 20,000 Customers • Rev: 60% U.S. vs. 40% Canada
• 40+ local offices across NA • Canada’s Top Solution Provider
• 5 call centers • Traded on TSX Symbol: SO

4. How do we tell the new
Softchoice story?
http://www.flickr.com/photos/40171190@N03/

5. How do we scale
our storytellers?

6. It’s not about you.
It’s about them.

7. 5 ways to
great social
content

8. 1 Research
your
customers

9. 1 in 4 follow an IT brand via social media
57% watch job-related videos regularly
Blogs & communities among most valued sources of info

11. please email me if you
want this research!
joem@softchoice.com

12. 2
Find (and inspire)
your rock stars

13. 3 Find them
the right
vehicle

14. Melissa Alvares, Sustainability Programs Manager

15. Melissa Alvares, Sustainability Programs Manager

16. Melissa Alvares, Sustainability Programs Manager

17. Melissa Alvares, Sustainability Programs Manager

18. Melissa Alvares, Sustainability Programs Manager

19. Melissa Alvares, Sustainability Programs Manager

20. Frank Ball, Director Networking Infrastructure

21. Frank Ball, Director Networking Infrastructure

22. Frank Ball, Director Networking Infrastructure

23. 4
create
boundaries
http://www.flickr.com/photos/fordapa/

24. 5
Have faith.

25. Recap: Five ways to great social content
(1) Research your customers
(2) Find and inspire your rock stars
(3) find the right vehicles
(4) create boundaries
(5) be persistent and be patient

26. Thank you!
If you’d like our benchmark Digital Habits
Survey study, please connect with me:
about.me/joelmarans
Twitter: Blogs:
@Softchoice blogs.softchoice.com