1. By: Hanna Schlesinger

2. Campaign Objective
1. Drive traffic to Biggby locations using holiday and
promotional drinks as an incentive.
2. Increase awareness towards the brand.

3. Target Audience
 Men and Women 20-45
 Coffee Drinkers
 People familiar with Biggby Coffee who will spread the word
to others.

4. Time Frame
 This campaign will run the month of December during the
busy holiday time.

5. Social Media
 Facebook
 Create a page with promotional drinks.
 Twitter
 Re-tweet and mention users of Biggby coffee.
 Instagram
 Promote the different drinks using pictures.
 Blogs
 Gain awareness of the brand.

6. Pinterest Contest
 Create a Pinterest board of your favorite holiday drinks, food, and
recipesto win a free Biggby holiday drink of your choice.

7. Biggby SEO
Sample Ad:
Tis the Season for Biggby Coffee
Get Your Holiday Drink Now
Deals Starting up to 30% off
New Keywords:
Biggby Coffee
Biggby Promotional drinks
Best Coffee Places
Biggby Holiday Drinks
Warm Drinks

8. B-Mobile App
 Create a mobile app solely for offering coupons and
holiday deals.
 Users will have the ability to access the B Happy Lounge
in this app.

9. Budget
$15,000/ 1 Month
 $10,000 Social Media
 Facebook, Twitter, Instagram, Pinterest Contest
 Google AdWords
 $5,000 Mobile App

10. Summary
 There will be an increase in sales with an increase in
knowledge about Bibbgy’s holiday drinks.
 Promoting holiday drinks in December will allow
excitement for the new drinks.
 Using social media will allow an increase in brand
awareness.