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Predicted Outcome Value Theory
- 1. Did he decide to have a second date?
- 4. Did she decide to make a business deal?
- 7. To explain why some relationships develop and others do not…
- 8. Michael Sunnafrank came up with a theory…
- 9. … that argued that individuals gauge the potential rewards and costs of a relationship in an initial encounter…
- 10. … and if the rewards outweigh the costs …
- 11. … then the individual will pursue the relationship.
- 12. Kind of like how Edward and Bella decided to pursue a relationship (but usually less dramatic).
- 15. Predicted Outcome Value Theory
- 16. This theory is most commonly used by Interpersonal Communication Studies scholars.
- 17. This theory can
- 19. to predict either the
- 21. OR
- 23. of almost any type of relationship!
- 24. Some scholars criticize the theory, arguing that it leans too heavily on other theories.
- 25. However, not all agree.
- 26. In fact, this theory was generally met with approval by the Communication Studies field.
- 28. So why should YOU care?
- 29. Because it has everyday applications in your life!
- 31. This theory has been used to predict the success or failure of:
- 34. And even the success of college roommate relationships.
- 35. Cool, huh??
- 36. Couldn’t agree more!
- 37. The End.