Developing mobile apps & services for education in the developing world This workshop provides a comprehensive look at mobile application development with a focus on mobile apps and services related to education for the developing world. It surveys techniques to develop apps that fits user needs including; Personas, Storyboarding, and UX/UI design. t

1. Developing Mobile Apps & Services
for Education in the Developing
World
UNESCO Mobile
Week #mlw2015
@UNESCOICTs

2. AgendaAgenda
 Part 1 (10 minutes)
 Mobile technologies / platforms
 Mobile apps
 SMS / USSD / WhatsApp / Voice solutions
 Part 2 (10 minutes)
 Software development and mobile apps
 Hiring mobile developers
 Workshop (45 minutes)
 Mobile learning apps
 Personas
 Context framework
 Storyboarding
 Sketching
 Wrapping up (5 minutes)

3.  Associate Professor of Computer Science at Pace University, NY,
USA http://seidenberg.pace.edu
 Founder of MobileSenegal http://mobilesenegal.org
 Mobile hub that organized bootcamps, competitions, dedicated
field projects, and training for faculty and industry professionals
for more than 400 developers
 Co-founder of Mobile Monday Dakar
 http://mobilemondaydakar.org
 Founder of the SenMobile Startup http://senmobile.com
Dr. Christelle ScharffDr. Christelle Scharff

4. WHAT APPS DO YOU USE?

5. WHAT DO YOU KNOW
ABOUT MOBILE APP
DEVELOPMENT?

6. MOBILE TECHNOLOGIES

7.  SMS
 MMS
 MMS often require Internet
 Mobile web sites
 HTML, CSS, JavaScript, HTML5 …
 E.g., http://m.facebook.com
 Native mobile applications
 Java ME, Java for Android, Objective C, C#...
 Web mobile applications
 Web Technologies + Adobe PhoneGap / Apache
Cordova
So many of
them and
evolving!
Mobile TechnologiesMobile Technologies

8.  Bluetooth
 IVR (Interactive Voice Response) &
Voice
 USIM
 SIM cards
 USSD (Unstructured Supplementary
Service Data)
 E.g., #123#
 SD cards
 Quick Response (QR) code
 NFC (Near Field Communication)
 Beacon technology
Mobile TechnologiesMobile Technologies

9.  Augmented Reality (AR)
 Wearable technology
Mobile TechnologiesMobile Technologies

10.  Google Android
 Apple iOS
 Microsoft Windows Phone
 BlackBerry OS
 Samsung Bada
 Samsung Tizen
 Previously:
 Nokia Asha, Series 40, Symbian …
 etc
Mobile PlatformsMobile Platforms
So many of
them and
evolving!

11. MOBILE APPS EXPERIENCE

12. Native
 Written to run on a specific
platform
 Close to the platform
standard
Hybrid
 Development multi-platform
 Web standards
Native vs Web Mobile AppsNative vs Web Mobile Apps

13. Native vs Web Mobile AppsNative vs Web Mobile Apps
http://phonegap.com and http://apache.cordova.org

14. Android AppsAndroid Apps

15. Android AppsAndroid Apps
Before / After – With Material Design

16. Business models
Mobile ExperienceMobile Experience

17. iButterfly
 http://youtu.be/vEE6M0iW-Nw
iButterflyiButterfly

18. USSD / SMS / WHATSAPP /
VOICE

19. Global &
diverse
market

20.  Facebook on any phone using USSD!
USSDUSSD
http://www.geekbuzzer.com
Requires a
partnership
with
operators

21.  Not everybody has Twilio but everybody can
use FrontlineSMS!
 Partnership with operator crucial
SMSSMS

22. WhatsAppWhatsApp
October 2014

23. VoiceVoice
http://votomobile.org

24. DESIGNING MOBILE
SOLUTIONS THAT FIT
USERS

25. Software DevelopmentSoftware Development

26. Building a Swing!Building a Swing!

27. Mobile Software DevelopmentMobile Software Development
#
Features

28. Agile Software Development &
Tools
Agile Software Development &
Tools
http://www.agilemanifesto.org

29. HIRING DEVELOPERS

30.  Developing mobile apps has a price!
 In-house development
 Contractors
 Think about local hubs!
Hiring DevelopersHiring Developers

31. MOBILE LEARNING APPS /
SERVICES

32. Mobile Learning Apps & ServicesMobile Learning Apps & Services

33. WORKSHOP

34.  Tool designed by Angus Jenkinson in
marketing to categorize customer segments
(1993)
 Personas are hypothetical archetypes of actual
users by Alan Cooper in the book “The Inmates
Are Running the Asylum: Why High Tech
Products Drive Us Crazy and How to Restore
the Sanity” (2004)
PersonasPersonas

35. Knowing your Users with PersonasKnowing your Users with Personas

36. Designing your AppDesigning your App

37. Designing your AppDesigning your App

38. StoryboardingStoryboarding

39. Sketching your AppSketching your App

40. CASE STUDY

42.  https://www.youtube.com/watch?v=gGMq2IzixnY
 https://www.youtube.com/watch?v=9lmKYKpGJ6I
VideosVideos

44. Java ME

45. Java ME

46.  1 school in the suburbs of Dakar in Senegal
 80 pupils
 2 teachers + principal
 2 inspectors of the Ministry of Education in
Senegal
PilotPilot

47. PicturesPictures

48. WHAT IS THE MOST
INTERESTING THING YOU
LEARNED TODAY IN THIS
WORKSHOP?

49. THANK YOU
DR. CHRISTELLE SCHARFF
CSCHARFF@PACE.EDU