Connected Thinking : Kill Human Centered Design Thinking
Video of the talk: https://vimeo.com/67325100 What is Connected Thinking? Put very simply, it is the next evolutionary step of Design Thinking. Design Thinking has been preached about and in practice for the past 20 years. It defines the same process that all design firms use, which usually goes something like this - Discover/Immerse, Define, Design, Iterate, Test, Refine, etc. This is a tried and true philosophy and process that still works today, to a limited extent. The philosophy was initially created for stand-alone products, such as hard goods or industrial design. These products were not connected, nor did they have a need to scale themselves or recreate themselves into multiple formats or different instances, such as for multiple screens in multiple environments. Nor does it account for how technology wants to evolve. Connected Thinking takes the traditional Design Thinking and evolves it by looking at the rapid changes that is happening to humanity today. The world we live in today is a connected world, where information is rapidly updating and changing our environment. It is making our immediate environment an extension of ourselves at a micro level, and making the global environment into a Super-Data Organism at a macro level. Connected Thinking inserts what we call “Connected Awareness,” which is essentially looking at the layers of information produced by today’s connected world. This information can include - but is definitely not limited to - things such as personal preferences, location, time of day, network connectivity, and more. Connected Thinking introduces ways to make a product function at a very personal level for the user; to evolve and change for the user based on the user’s state; and follow the user from form factor to form factor. Fundamentally, Design Thinking was a great process for solitary, isolated, hard goods and products. Connected Thinking will take product design into a brave new world where products will have absolutely no form factor. Tomorrow your phone and your favorite apps will not live on a Samsung or iPhone but will live on your chair, your desk, your wall, your shirt and will follow you and evolve for you. The products of tomorrow need to be built with a full understanding of Connected Thinking.
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Connected Thinking : Kill Human Centered Design Thinking
- 1. Connected Thinking SCE Y. PIKE - @spike75, @pluscitizen WEBVISIONS - #WVPDX PORTLAND 2013
- 4. How old is our design process?
- 5. How old is our design process? Human Centered Design Process first taught by Rolfe Faste at Stanford 1983 Today 30 years old
- 6. Perfect for hard goods
- 8. 5-10 years Speed of CultureTM Human Centered Design Process 2000 Social Network Adoption Facebook 2004 Twitter 2006 Obama Campaign 2008 Arab Spring 2010 TODAY Internet AdoptionPC Adoption 19901980
- 9. 5-10 years Speed of CultureTM Human Centered Design Process 2000 Social Network Adoption Facebook 2004 Twitter 2006 Obama Campaign 2008 Arab Spring 2010 TODAY Internet AdoptionPC Adoption 19901980
- 10. 5-10 years Speed of CultureTM Human Centered Design Process 2000 Social Network Adoption Facebook 2004 Twitter 2006 Obama Campaign 2008 Arab Spring 2010 TODAY Internet AdoptionPC Adoption 19901980
- 11. 5-10 years Speed of CultureTM Human Centered Design Process 2000 Social Network Adoption Facebook 2004 Twitter 2006 Obama Campaign 2008 Arab Spring 2010 TODAY Internet AdoptionPC Adoption 19901980
- 12. 5-10 years Speed of CultureTM Human Centered Design Process 2000 Social Network Adoption Facebook 2004 Twitter 2006 Obama Campaign 2008 Arab Spring 2010 TODAY Internet AdoptionPC Adoption 19901980
- 13. Current Design Methods Discover Define Design Prototype Test
- 14. Think Bigger, Broader. T E C H N O L O G Y I N D U S T R Y U S E R
- 15. Connected Thinking T E C H N O L O G Y I N D U S T R Y U S E R
- 17. Napster’s Impact on Digital.
- 21. Two vs One Cloud Digital Free Immediate Reproduce Status Quo Technology User Industry
- 22. The Connected Experience Cloud Digital Freemium to Premium Immediate Advertising iTunes, Amazon, Google Spotify, Rdio, Pandora Easy Technology User Industry
- 26. Why Connected Thinking is better than
- 27. Why Connected Thinking is better than Human-Centered- User-Centric- Design-Thinking alone.
- 28. Apple Practiced Connected Thinking
- 30. It’s not about luck. iPhone 2007 Human Centered Design Process 2000 Facebook 2004 Twitter 2006 Obama Campaign 2008 Arab Spring 2010 TODAY Internet AdoptionPC Adoption 19901980
- 31. What is it that Technology wants?
- 32. What is it that Technology wants? To evolve with us.
- 33. To succeed at that it needs:
- 34. To succeed at that it needs: Our Attention
- 35. To succeed at that it needs: + Our Attention Our Data
- 36. To succeed at that it needs: + + Our Attention Our Data Fast Access to Us
- 38. Current Tech Battles VS Phones Cars
- 40. Automotive Stats
- 42. and the winner is...
- 43. and the winner is... VS Chicken Mammoth Winner
- 44. What is it that Industry wants?
- 45. What is it that Industry wants? To evolve with us.
- 46. Who is this man? Nikolai Kondratiev
- 48. How do you prepare for the next K-Wave?
- 51. Internet of You TweetPee by Huggies QR Code covered Pajamas by Smart PJ
- 52. Phygital BEFORE AFTER Your Digital Footprint Your Physical Environment YOU YOU
- 53. Who are the “users” of products today?
- 54. Today’s Users Human User Tech User Industry User = Data Product = Product = User
- 55. Connected Users Human User Tech User Product Industry User Product
- 56. How we do it at Citizen. Discover Define Design Prototype Test Discover Define Model Communicate Sell Discover Define Design Prototype Test HUMAN INDUSTRY TECH
- 58. Where will you take this?
- 59. Where will you take this?
- 60. Sce Pike Chief Experience Officer @ Citizen, Inc. twitter: @spike75, @pluscitizen sce@pluscitizen.com pluscitizen.com Thank You.