29. The 3 BIG Marketing Questions…
1. How can we encourage others to
RECOMMEND us?
2. How do we STAND OUT in a noisy
world without spending a lot of
money or time?
3. How can we be “TOP OF MIND”
when people have a NEED?
44. Social Media (Shared Platform) is BEST For….
Creating awareness (Viral Effect)
Being in front of an audience on a regular basis
Staying top of mind
Demonstrating you are the expert
NEGATIVES…
Pay to play
You are at their mercy
You don't own your content
58. 5 Blogging/ YouTube/Podcast Content Strategies
1. THINK LIKE CONSUMER
What do your customers
want to know about
your products &
services?
59. 2. TELL THEM WHAT IT COSTS/PRICE
We all want to know “How much is this
going to cost me?”
Blogging/ YouTube/Podcast Content Strategies
60. 3. PROBLEMS – concerns @ products or services
What may have they heard about you?
i.e. Accent Paint Store –
Myth: Store for contractors.
Myth: More expensive than big box store
Blogging/ YouTube/Podcast Content Strategies
61. 4. VERSUS OR COMPARE
i.e. Accent Paint Store – Glidden Paint
versus Porter Paints
Juice+ versus vitamins from Wal-Mart
Blogging/ YouTube/Podcast Content Strategies
62. 5. BREAKING NEWS
Today on the news discussion @ fish
oil supplements may not be
beneficial for the heart. What are
the other benefits?
Blogging/ YouTube/Podcast Content Strategies
69. Scheduled updates are essential for a
successful social media strategy.
They give you a social presence around the
clock without the need to constantly sit at
your computer.
70. EVEN IF YOU SCHEDULE
YOUR POSTS, MAKE SURE
YOU CHECK ON YOUR
PROFILES DAILY.
88. Social Media Image Sizes
Optimal Size (in pixels)
Facebook Photo Post: 940 x 788
Facebook Link Image: 1200 x 630
Twitter Image in Stream: 880 x 440
Google+ News Feed: 800 x 600
Pinterest Pins: 735 x 498
Instagram: 612 x 612
89.
90. NOT SEEING YOUR CONTENT
SEEING YOUR CONTENT
SOURCE: BufferApp
For example, if you signed up for Twitter and you find you simply are not using this platform, delete your profile. It’s okay. It’s better to not have a presence than to show that the last time you tweeted was in March. However, if you decide to keep this profile, make sure you are updating on a regular basis.