2. Content-Driven PR & Marketing Professional
Social Media
Electronic Newsletters
Web sites
3. Guaranteed Press
In the 90s, newspaper circulation number started dropping
and journalism changed. Journalists were instructed to
write news that provided readers with information they
could use.
I was one of those journalists.
In that regard, social media is the journalism of the 21st
century.
7. Rules of Engagement
1. How often should we post?
2. What type of posts will drive fan
engagement?
3. When should we publish our wall updates?
8. Build fan base.
Publish on Wednesdays and Sundays to improve
engagement.
Posting once or twice a day produces higher
engagement.
Fill-in-the-blank posts receive 9 times as many
comments than other posts.
10. LinkedIn
Join a group in your industry.
Post an interesting article from one of your industry
sites.
Upload a photo for your profile.
Create a group in your industry and become an
expert.
11. Twitter
Twitter the fastest growing Social Media website - 300,000 new users
every day. 500% more people view Twitter today than they did 3
months ago
Customer Service: JetBlue, Comcast and H&R Block use instant status
updates to address concerns on the spot in front of audiences.
Conversations with target audience. Reach out to like-minded groups
and groups you want to influence.
12. Google+
• 100 million plus users
• 69% male (so if you’re looking for a date)
• Circles are your secret weapon. Organize
your contacts into groups; target your
messages separately.
13. Increase your fanbase.
Add social media icons to your email signature.
Get serious about a monthly newsletter.
Follow 25 new people a week on Twitter.
14. My Favorite: The Newsletter
The Constant Contact newsletter.
Aging Concerns Unite Us 3.0
15. Consistency
Social Media schedule
Twice a day: Check your LinkedIn profile and visit some of the groups
you’re in.
Once a week: Schedule tweets and status updates for the next week.
Note: Handout
19. The Future
So.cl
(pronounced “social”)
When something new comes up, especially from a big
company like Microsoft, tie it into your overall
marketing plan.
20. Build Business Profile on Social Media Sites
Build profiles on:
Facebook Monster.com
Twitter Careerbuilder
YouTube Yahoo – hotjobs
LinkedIn Squidoo
Google Buzz
Savorthesuccess.com
Google Profile
Google (maps) Mylife.com
Google Plus Ecademy
Yahoo Local Care 2
Bing Local Plaxo
Spoke Flikr
Konnects Yp.com (Yellow Pages)
21. www.sheilacarmody.com
Guaranteed Press
NYS Media Group
Latham, NY
(518) 366-6148
scarmody2009@gmail.com
www.sheilacarmody.com
Hinweis der Redaktion
Do you have these on your web site?
Why be on social media? One reason: 1 billion users.
Would all the attorneys raise your hand. You have attorneys telling you, you can’t do this. Remember, they work for you. Tell them you’re doing it and you want to know how you minimize your risk. And then you do it.
Characteristics
Characteristics. About 12 months ago I didn’t think Twitter would ever be as big as Facebook. Twelve months later I think it can have even more impact.