When do you decide to become an Entrepreneur? - London Youth Forum Royal Borough of Kensington & Chelsea - Jan '12

1. Entrepreneur!
Why? How? What?
Erik Scarcia
Sunday
29
January
12
Comsigliere

2. Agenda
• Introduction
• Choices
• Story(Why?)
• Methods(How?)
• Solutions(What?)
• Wrap-Up

3. Introduction
• Who’s Erik?
• Who are you?
• What do we expect?
• What can you expect?

4. Find the Entrepreneur!

5. Erik

6. Entrepreneur?
Is an owner of a business
who makes money
through risk and initiative.

7. Succes?

8. Visualize Success!

9. Choices & Questions

11. It takes courage to make good choices

12. Chaos

13. Real
Or
Fake?

14. Cool
Or
Cool?

15. Hut or Iglo?

16. Tools or Tools?
What if you were 3?

17. Up or down?

18. Digital?
Or
Analogue?

19. Quality or bu(r)gger

20. Or be a burger…

21. Choose!
This one contains an iPad!

22. ! Pirate?
or
navy?
• Freedom • Compliancy
• Self-reliance • Part of a system
• Routine & rules
• Responsability
• Keeping
• Creation
• Planning
• Flexibility • Uncertainty!
• Uncertainty! • Manager
• Entrepreneur

23. Who do you want to be?

24. Every idea meets ‘RDA’…
1. Ridicule
2. Discussion
3. Adaption

25. Story/Why?

26. Why?

27. What’s your drive ?
Thinking
Introvert Extravert
Feeling

28. What’s your drive ?

29. Why, How, What ?
Why?
How?
What?

30. Apple ?
Why? Everything we do we
believe in challenging the status
quo…
How? By beautiful design,
simple to use and user-friendly
What? “We just happen to make
great computers…wanna buy
one?”

31. Every story needs backing…

32. The Value-Triangle
Ability to create
R relationships
Value
C E
Ability to create Ability to Execute &
Contributions Deliver

33. Methods?

34. Business?
Buy Product
OR
+ Sell
Create Service

35. K.I.S.S.!!!

36. Business Model Canvas

37. BMC-Example

38. Priorities?
+
I
m
p
o
r Priority
t
a
n
c
e
- +
Urgency

40. The Cloud
Trust it, Add value to it & use it!

41. The Crowd
Where are you?

42. Reaching The Crowd
Use smart & free tools!

43. Bullshit-Filter

44. Be Disruptive!
Make people talk about you!

45. Bring your A-team!

46. What?

47. Hedgehog-Concept
What shall I do?
What am I
passionate about?
$
What am I best at? What kind of (sellable)
Solutions can I create?

48. Rank the senses!
Consider this when designing your solutions
Gaming
„Seeing, Hearing, feeling,
interacting“
Experience
„Seeing, hearing, feeling“
Video
„Seeing & Hearing“.
Pictures
„Seeing“
Audio
„Hearing“

49. Design?
+
Context
- +
Functionality

51. Look from different angles…

52. Be original! (Out-of the-box)

53. Surprise!

54. The Elevator-Pitch
• What do you do?
• What ‘problem’ do you solve?
• Why should they hire/buy from
you?
• Why should I Care?

55. Let’s go modelling!

57. Summary
• Introduction
• Choices
• Story(Why?)
• Methods(How?)
• Products(What?)

58. Choices:
• Entrepreneur or manager?
• Made the right choices?
• Willing to take risk? Take initiative

59. Story:
• Is everything in sync with my
WHW?
• Does it sound ok?
• Does it look attractive/persuasive?
• Would you bet on it?
• Does it make people happy?
• Does it hurt people? How bad? Is it
fixable?;-)

60. Methods:
• Are my goals S.M.A.R.T?
• Have I set the right Priorities?
• Business Model Canvas?
• Does it pass the bullshit-filter?
• Do you have your A-Team?

61. Solutions:
• Did the ‘Hedgehog’?
• Which senses ‘touched’?
• Design ok?(Context x functionality)
• Looked from all angles?
• Original, Remarkable, Surprise?
• Elevator pitch right?

62. Free Quicky!
• Google-Tools
• Wordpress
• Dropbox
• Evernote
• Youtube
• Mail me! ;-)
scarcia@comsigliere.com

63. Remember…

64. Remember…

65. Remember…

66. Wrap-up!
Small things
can have
a big impact!

67. You!

70. Entrepreneur - Resources
Badaboom
Rockwell extra bold
Sketch Rockwell

71. General

72. Choices & Questions

73. Why?

74. How?

75. What?

77. ne u r!
pre
E n Work
tre - Sheets
Jus t Use these sheets wisely

78. Choices & Options
Le#
Right

79. Your Drive?
Thinking
Introvert Extravert
Feeling

80. Why/How/What?
?

81. Value-Triangle?
R C E
Relation Contribution Execution

82. Goals? S.M.A.R.T.
Specific
(Clear?)
Measurable
(Planning?)
Attainable
(Doable?)
Relevant
(Important?)
Time-bound
(When ready?)

83. Priorities?
Urgent & Important Not Urgent & Important
Urgent & Not Important Not Urgent & Not Important

84. Business Model?
Partners Activities Value Relations Customer-
Proposition Segments
Resources Channels
Costs Revenues

85. What? (Hedgehog)
$

86. What? (Hedgehog)
$

87. Design?
Nice & useless Nice & useful
Not nice & useless Not nice & useful