6. Your objective as a founder
To be the best tool for one job,
for one customer group,
such that they stick around
Hint: better, faster, cheaper
7. The future is bright when...
Prove retention
Prove growth
Doesn’t matter how small the job
● Prove retention
● Prove growth
● Doesn’t matter how small
the job
8. The MVP Tree:
Helps you do the least amount of work to prove you have something mission-aligned.
Break your BIG IDEA into SMALL PIECES:
• Customer Archetypes
• Jobs to be done
• Execution branches (g2m)
• Other branches
9. What do we know?
What works? What doesn’t?
Handle
16. Step 7: Map out your MVP candidates and rank them
Remember, an MVP is the minimally scoped product that gets some job done for your chosen
customer archetype.
Three criteria:
1. Meaningful Job-to-be-Done (TAM)
2. Has a viable growth engine
3. Has rapid time-to-value
17. Roku’s first few MVP candidates didn’t work…
Soundbridge
Photobridge
Don’t give up so soon!
• Building muscle for company
• GRIT