1. Key PARTNERSHIPS Team Autonomow ENGR-245 – Week 8 Presentation Organic Carrot Field, Avenal, CA

3. Marketing

4. Demo and customer feedback

5. Farming conventions.

6. Demo, demo, and demo!!

7. Proximity is paramount

8. Mid/Large Organic Farmers

9. Agricultural corporations

10. Weeding Service Providers

11. Mid/Large Conventional Farmers

12. Research Labs

13. Equipment Manufacturer

14. Distribution Network

15. Service Providers

16. 2 or 3 Key Farms

17. Cost Reduction

18. Remove labor force pains

19. Eliminate bio-waste hazards

20. IP – Patents

21. Video Classifier Files

22. Robust Technology

23. Direct Service

24. Indirect Service

25. … then Dealers

26. Direct Service with equipment rental

27. Low density: $1,500/d

29. Bill of Materials

30. Training & Service

34. Carrotbot – key findings Light control is critical Adjust for lens focal length More robust drive train Next steps: Hyper-spectral imaging (IR) Develop process for creating training sets

35. Partnership evolution

36. R&D Partner: UC davis Over 10 years of weed recognition and elimination research Hyper-spectral imaging Precision spray of hot organic oil No plans to start own company Open to joint proposal Dr. David Slaughter, UC Davis Source: “Autonomous robotic weed control systems”, D.C. Slaughter, et. al. Computers & Electronics in Agriculture, 2008

37. R&D Partner: LZH (GER) Laser Zentrum Hannover German laser research lab Currently studying using lasers for weed control Findings: Effective and efficient Maximal dose of 5 J mm2 CO2 laser better absorbed than Diode laser Christian Marx, PhD student Source: “Laser Light Beams for Weed Control in Horticulture” C. Woltjen, et. al., LZH

38. Early Adoption partner: bolthouse 2nd largest organic carrot grower in CA Technology-driven company Key decision makers are excited by this project

39. Bridge Partners: Service Industry Service Providers: Hines Pest and Weed Control (Watsonville, CA) Jack R Weed Control Service (Rocklin, CA) Western Farm Service Inc. (West Coast) Integrated Crop Pest Management & Control (Salinas, CA) Weed/Pest Management Consultants: Organic Ag Advisors (North San Juan, CA) The Organic Consulting Firm (Temecula, CA) Crop Production Services, Inc. (California)

40. Supply Chain Partners Imaging Hardware Lasers nLight Implement Chassis Gonzales Machinery & Forge Northern Valley Fab

41. 2011 World Ag Expo Found a few companies for potential partnership … maybe OEM arrangement Solex Corp, Gonzales Machinery, Trimble Checking out the competition – RoboCrop. Only technology of its type, very rudimentary.

42. Q&A Q&A:

44. Billable Days per machine from

46. Long-term: one trainer/operator perxmach.

47. Fixed maint. cost are xx% of equip. exp.

49. Sales force goes up fromx to xreps

50. General Managers go up fromx to xVPs

51. Staff goes up fromx to x clerks

52. No debt in the firstx years