8. Facebook SA Audience Profile
Source: Total Poland active audience, Facebook internal, data Jan 2010
9. “Folks were tweeting 5,000 times a
day in 2007. By 2008, that number
was 300,000, and by 2009 it had
grown to 2.5 million per day. Tweets
grew 1,400% last year to 35 million
per day. Today, we are seeing 50
million tweets per day
—that’s an average of 600 tweets
per second.”
Twitter.com
10. Two thirds of the global Internet
population visit social networks
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
11. 10% of total
internet time is
spent on a social
network
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
12. Social Media
recently displaced
Email as 4th
most popular
activity on the
Internet.
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/
13. 24 HOURS of video are
uploaded to YouTube EVERY
MINUTE…
… it would take 413+
years to watch every
video.
17. It’s taken the
loudhailer used by
publishers…
Credit: altemark http://www.flickr.com/photos/altemark/
18. … and given consumers
a bigger one.
“Technology is shifting
power away from the
editors, the publishers,
the establishment, the
media elite. Now it’s the
people who are taking
control.” Rupert Murdoch
Mogul
19. In 2006 approximately 80% of all online purchases
originated from search engines
Source: Nielsen/Netratings
20. 63% of search related
purchases occur in offline
retail stores
The Comscore Report
source: www.flickr.com/photos/nateone
21.
22. Zappos will sell more
than $1 Billion worth of
shoes online this year
Credit: www.flickr.com/photos/purplemattfish
37. #tip
The power of the “like”. (This will come up
again.)
Be a leader while facilitating discussion.
You have access to many leaders - this
could be an opportunity to leverage them?
38. Fashion lovers want
to share their style
with other fashion
lovers.
Or, everyone’s a
stylist
http://www.flickr.com/photos/splorp
53. Renowned photographer Nick Knight
says: “Fashion glossies have now got to
work out why they’re there. The industry
side of it — showing you the clothes,
saying where you can get them — is now
much better done on the internet.
Magazines should become much more a
place where you see incredible, beautiful
fashion photography.”
54. Bryanboy - a blogger
Anna Wintour- not a blogger
55.
56. #tip
Build relationships with key bloggers as
you would with journalists.
But, don’t let the bloggers dictate to you!
73. Online = print
Credit: Caro Wallis http://www.flickr.com/photos/carowallis1/
74. Online = print
• Interactive
• Social
• Sharing
Credit: Caro Wallis http://www.flickr.com/photos/carowallis1/
75. Online = print
If you treat it like
print, you will
create a poor user
experience
Credit: Caro Wallis http://www.flickr.com/photos/carowallis1/
76. Online allows you
to build many
real relationships
at low cost
Credit: Caro Wallis http://www.flickr.com/photos/dhammza
77.
78. Search is a significant
traffic driver, and will
continue to be so
79. So, be aware of how your
campaigns and digital
assets affect search
80.
81. A strategic
approach to social
media will help you
build relationships,
increase the
effectiveness of
campaigns, and
dominate search
results
Credit: Stuck in Customs http://www.flickr.com/photos/stuckincustoms/
