The document provides guidance on improving questionnaire questions by avoiding embarrassing, leading, or subjective questions. It recommends questions cover all options without repetition and have easy to answer formats like checkboxes to select an age range or frequency rather than open-ended answers.

1. Questionnaires

2. What’s wrong with these questions:
Skyfall is a great film. Do you agree?
How old are you?
How often do you pick your nose?

3. What’s wrong with this questions:
How many times do you look at the maths
blog:
A lot []
Sometimes []
Not very often []

4. What’s wrong with this questions:
What type of films do you like:
Thriller []
Romance []
Horror []
Science fiction []

5. What’s wrong with these questions:
What is your age:
Under 18 [] 18-20 [] 20-25 [] Over 25 []
How many times a week do you look at the maths
blog:
Once a week []
Twice a week []
More than three times a week []

6. Avoid:
• Embarrassing questions
• Leading questions
• Subjective answers (a lot etc.)
Do:
• Cover all the options
• - but only once!
• Make it easy to answer