The document provides information about Argentina and an Asian Thai Foods company in Nepal. It describes Argentina's location in South America, population of 40.1 million people mostly of European descent, and capital of Buenos Aires. It then discusses Asian Thai Foods, a popular noodles company in Nepal that produces various branded snack products and is committed to providing healthier options. The document also lists the company's strengths, weaknesses, opportunities, threats and provides plans for product positioning, pricing, promotion, distribution, and actions.

1. Suman Bhattarai
International Business
Welcome

2. Argentina
Argentina is located in southern South America, bordering the South Atlantic Ocean,
between Chile and Uruguay. It is second largest country of South America, with having
2,780,400 km2 areas. Official name of Argentina is ‘República Argentina’. It is a federal
republic based on parliamentary democracy. The population is around 40.1 million. Buenos
Aires is capital city. Spanish is Argentina’s official language. There are large numbers of
Roman Catholic but Argentina has no official religion. There are 97% European origin people
and 3% other. Most of peoples are from Spanish and Italian so they follow the culture of
origin.

3. Company
Asian Thai Foods Pvt. Ltd. (ATF) is a popular
noodles Company situated in Biratnagar, Nepal,
is the first noodle-manufacturing unit in Eastern
Nepal. The plant is fully automatic with a
capacity of producing 8,00,000 (eight hundred
thousand) packets of 75gms noodles per day.
RumPum, 2PM, Phataphat, PikVik, Phuche and
Mama Brand Snacks are a few popular brands
produced and marketed by the company. ATF is
committed to providing finer and healthier
products to its costumers, on this line the
company has launched the countries first healthy
ready to eat noodles made out of whole wheat
(Atta) and it is also the only manufacturer of Cup
Noodles in Nepal. Further ATF is also pursuing to
provide innovative and healthy ready to eat
convenient snack items.

4. Product Overview
 1. 2PM Noodles
 2. Rumpum Noodles
 3. Koseli

5. 1. Quality
2. Product Varieties
3. Production Capacity
4. Low cost of Raw Material
Strength

6. 1. Financial Ability
2. Landlocked country
3. Poor managerial skills
Weakness

7. 1. Rapid Market Growth
2. Changing Customer Needs
3. Economic Growth
Opportunity

8. 1. Economic Instability
2. Government Rule (FTI)
3. Existing Competitors
4. Entry of new Competitors with Different Varities
Threats

9. Target Segment
1. All Age Group
2. Capital City
Product
Brown
Noodles
Young Family
White
Noodles
Family

10. Product Positioning
1. High Quality Product with lots of varieties
2. ISO Certified Product
3. Most Exported Noodles

11. Product Decision
1. Named in Spenish
2. Metalic Pack
3. All Information in Spenish
4. Different varieties
5. Diffent Size and Pack

12. Price Decision
1. Same Price Level of Competitor
2. Discount for Mass Purchase
3. Little Higher Price for New Product

13. Promotion Decision
1. Media ( television, daily newspaper)
2. Social Media ( Facebook, Twiter)
3. Advertise on Supermarket
4. Sales Promotion Offer
5. Special Events in Main Festival

14. Distribution Decision
Own Stores
Distributor
Supermarket
Retailer
Distributor Supermarket

15. Action Plan
1. Taking Authority from Government
2. Establishing Own Suppliers Store
3. Finding Distributor
4. Making Events and
Advertisement to Promote Product

16. THANK YOU