What is Digital Marketing? Demand, Career, and Scope..

2. Today’s Agenda
• What is Digital Marketing ?
• Importance of Digital Marketing
• Career Scope in Digital Marketing
• Our Offering

4. What is Digital Marketing?
Digital marketing is a subcategory of marketing which uses digital
technology to place and sell products or services. It is a process of
reaching your target Customers using digital channels to Attract,
engage and convert them.
Digital Marketing is often referred to as:
1. Online Marketing
2. Internet Marketing
3. Web Marketing

5. Digital Marketing Mediums
Search
Engine
Social
Media
Email Inbound Websites
Mobile
Apps

6. Most Common Form of Digital Marketing
The most common form of digital
marketing is the website of the
organization and the epicenter of all
its online activities.
In order to drive qualified traffic to a
website, or encourage repeat visitors
and sales, savvy marketers include a
combination of email marketing,
search engine optimization (SEO),
pay-per-click (PPC) advertising and
social media in their strategy.

7. Why Do Companies Use Digital Marketing?
• Global reach
• Speed - Easy to start
• Effective and Ease of Audience Targeting
• Low Investment, High ROI
• Multiple Strategies
• Multiple Content Types
• Increased Engagement
• Trackable, Measurable results
• Analytics and Optimization

8. Best 6 Digital Marketing Skills
1. Website Development
2. Paid Media Specialist
3. SEO
4. Content Marketing
5. Analytics
6. Marketing Automation

10. 3 Major Channels of Digital Marketing
• Search Engine Optimization
SEO
• Search Engine Marketing
SEM
• Social Media Marketing
SMM

11. Internet use in India in 2022
• 658.0 million internet users in India
in Jan 2022.
• India’s internet penetration rate
stood at 47.0 percent of the total
population at the start of 2022.
• Kepios analysis indicates that
internet users in India increased by
34 million (+5.4 percent) between
2021 and 2022.
More than 5 billion people around the world now use the internet.

12. The Scope of Digital Marketing in 2022
2022 is the first time global digital ad spend is expected to
cross the $500 billion mark. If that’s not impressive enough,
the digital advertising market is forecast to continue
growing and reach $648.15 billion in 2023 and rise further
to $717.44 billion in 2024. By 2025, it will hit $785.08
billion. In 2025, for every dollar spent on ads, 72 cents will
be on digital ads.
While TV and Print Media are prime advertising medium for many
businesses, digital marketing allows companies to reach a global
audience online. As digital marketing initiatives continue to grow at
a brisk pace, the number of jobs in the field is naturally increasing.

13. Digital Marketing Spend Worldwide

14. Digital Marketing Spend in India

16. The Scope of Digital Marketing in 2022
• All these statistics reveal that a vast amount of money is
injected into all the digital channels. As a result, the activities
of digital marketing are used immensely.
• For conducting all the activities fluently, the industry requires
skilled experts to do that. These positive statistics show an
inspiring career in digital marketing.
• We can safely say without any doubt - why just India - Digital
marketing is doing a lot well in the amazing parts of the world
for sure.

17. The Scope of Digital Marketing in 2022
We all know that our country is currently going digital and there
has been a lot of change in the marketing methods as well. The
population of youth in India is humungous, and in addition to this,
every day today is associated with social media. Thus, targeting the
Indian audience through digital marketing channels is easy and
more beneficial.
With the initiative of “Digital India”
proposed by the Prime Minister of India,
more and more jobs are oozing out for
the youth to make this initiative a success.

18. Digital Marketing Job Opportunities

19. Average Digital Marketing
Specialist Salary in India
Average Digital Marketing
Manager Salary in India
Source : https://www.payscale.com

20. Digital Marketing Career in India

21. • India ranks among lowest on global mobile data
cost.
• India ranks as 2nd cheapest country in terms of
smartphone cost.
• Indian youth spends 6hrs/day on an average on internet spend about 2.36 hours on
social media daily.
• Roughly 47% of the total population of India is on Internet.
• 65% of businesses have accelerated their digital marketing due to the Covid-19
pandemic.
• 98.3% of Facebook users access the app on mobile.

23. • The beauty of Digital Marketing is that
there is no restriction on the
background of a candidate.
• Digital Marketing industry is open to
everyone.
• A beginner, a dropout, an under
graduate, a Degree Holder, and a
professional can aspire to be a Digital
Marketer.
Who can do Digital Marketing?

24. Here are some reasons:
• Digital Marketing Is A Lucrative Career
• Digital Marketing Is Here To Stay
• Digital Marketing Offers Accelerated
Career Growth
• There’s No ‘One Preferred Role’ In a
Digital Marketing Career
Why Learn Digital Marketing?

25. Here are some reasons:
• Digital Marketing is a Lucrative Career
• Digital Marketing is Here To Stay
• Digital Marketing Offers Accelerated
Career Growth
• There’s No ‘One Preferred Role’ in a
Digital Marketing Career
Why Learn Digital Marketing?

26. Digital Marketing Course Modules
Marketing in the Digital World
Reaching and Engaging the Customer
Website Development and SEO
Paid Media Ad Campaigns
Content Marketing
Email, Display and Social Media Advertising
Digital Marketing Strategy and Analytics
Marketing Automation

27. Digital Marketing is fast becoming a promising industry with
rapid career growth and a lot of new opportunities.
If you want to be a part of the hottest industry and grow with it
in the coming decade, start getting up skilled today.
We hope this seminar has helped you get clarity about your
career in Digital Marketing, let us know what do you think about
the same….
On a Parting Note…

29. SANDEEP 90882 02602
sandeep.bajoria@gmail.com