TV Landscape in Latin America

1. Market Discovery Session
Focus on Latin America
November 19th 2014
Cancun, Mexico
@EurodataTV

2. 100 territories 5500 channels
Hits & success Series
ONE contact
TV Ratings
Family
TV Trends
Insight analyses
Global TV Contents
Drama Formats History
Expertise
TV content
Understandtoday/ Preparetomorrow

3. Summary
Macro TV landscape & Contextual Background
Series: a Driving Genre in Latin America
The Strong Potential of Entertainment Brands in Latin America
Content Without Borders

4. 1
Macro TV Landscape and
Contextual Background
4

5. Audience Measurements in Evolution
76
Countries with
people meter
system 10
Countries measure
TV viewing on PC
Currency measurement evolution:
The latest & upcoming
• Finland: PC viewing (April 2014)
• Norway: Out of Home viewing (July 2014)
• France: catch up TV (September, 29th 2014)
• Netherlands: Video Total (final quarter of 2015)
• UK: PC viewing (2016)
.
5
Countries measures
OOH viewing
88
Countries
Eurodata TV
Worldwide 22
Countries measure
time shifted viewing
Macro TV landscape and Contextual Background

6. 27/11/2014
Macro TV landscape and Contextual background
Second Highest Level of TV Viewing Ever
6
2013
World
Average daily viewing time per individual
Middle East*
11 territories
North America
3 territories
Europe
43 territories
Africa**
6 territories
Latin America
15 territories
Asia Pacific
17 territories
4:39
4:47
3:55
3:33
3:28
2:45
Based on total individuals, total day. Time shifted viewing included when measured.
* In the Middle East, only Lebanon, Israel and the United Arab Emirates have people meter systems over the studied markets.
* * In Africa, only South Africa and Morocco have people meter systems over the studied markets.
3:14
4:39 4:46
3:54
3:32
3:28
2:41
2012 2013
2012: 3:17
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

7. 3:54
Chile
3:37
Brazil
3:32
Costa Rica
3:22
27/11/2014 7
Latin America: More TV than The Rest of the World
World
3:14
Macro TV landscape and Contextual Background
Mexico
Average daily viewing time per individual – latin America
Weighted averages based on the size of the total individuals universes
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

8. Entertainment
Fiction
Factual
27/11/2014
Macro TV landscape and Contextual background
Best Audiences of 2013 by Genre (excluding sport)
8
The President’s speech reached the
highest scores in Ukraine and Russia.
CCTV Spring Festival attracted more than
119 million Chinese viewers.
The Eurovision Song Contest
leadiin the Nordic countries
(Netherlands, Sweden, Norway).
The election of the Pope reaches the top
of the ranking in Switzerland and Austria.
Got Talent: #1 in Georgia, Moldova, Romania and Slovenia.
85th Academy Awards: leader in North
America with more than 34 million
viewers in the USA.
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

9. 37% FACTUAL 21%
27/11/2014
Macro TV landscape and Contextual Background
Fiction Back on Centre Stage….
9
Top 10 programs in 2013 by genre (excluding sport)
(based on the number of occurrences in %) - 70 territories included in the analysis.
42%
2012: 41%
2011: 38%
FICTION
2012: 21%
2011: 21%
2012: 38%
2011: 41%
ENTERTAINMENT
Series 61%
2012: 63%
Soap Opera
2012: 10%
Telenovela 6%
2012: 6%
14%
Movie
2012: 13%
3%
TV Movie
2012: 3%
2%
Sitcom
2012: 3%
Cartoon 1%
2012: 2%
News 63%
2012: 61%
Magazine 21%
2012: 16%
8%
Politics
2012: 15%
8%
Documentary
2012: 7%
Religious 0%
2012: 1%
13%
Reality 36%
2012: 31%
Event
2012: 33%
31%
Game Show
2012: 10%
9%
Variety
2012: 13%
11%
Talk Show
2012: 8%
7%
Comedy Show
2012: 5%
6%
70 territories:
Armenia, Australia, Austria, Azerbaijan, Belarus, Belgium (North & South), Bosnia, Bulgaria, Canada (Québec & English), China, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Estonia, Finland, France, Georgia, Germany, Greece,
Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan (Kansai, Kanto, Nagoya), Kazakhstan, Latvia, Lebanon, Lithuania, Macedonia, Malaysia, Moldova, Mongolia, Morocco, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland,
Portugal, Puerto Rico, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland (French, German, Italian), Taiwan, Thailand, Turkey, UAE, UK, Ukraine, USA, Venezuela, Vietnam.
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved

10. …And Dominates New Launches in Latin America
65%
Source: Eurodata TV Worldwide / NOTA – All rights reserved
23%
15%
7%
38%
28%
47%
Originals Adaptations Imports
2014 launches in Argentina, Brazil,Mexico, Venezuela
>230
Programs launched
since January 2014
64%
Fiction
(excl. movies)
Entertainment
Macro TV landscape and Contextual Background

11. 2
Series: a Driving Genre in
Latin America
11

12. Beyond love: Narco Novelas on the Rise
Caracol Internacional
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
The Dark Widow
Portrety Wojenne
ZDF Enterprise
Series: a Driving Genre in Latin America
Telemundo Internacional
Univision
Communications
Gaumont International Television
Televisa Internacional / Caracol Internacional
The Lord of the Skies
Narco
Telemundo Internacional
Telemundo Internacional

13. Series: a Driving Genre in Latin America
Popular Culture and Local Heritage Highlighted on the Small
Screen
Rede Globo
Televisa / RTI Producciones
Telemundo Internacional
Rede Globo / Academia de Filmes
Televisa Internacional Electus International

14. Global Screen
Series: a Driving Genre in Latin America
Foreign Content to Enter the Latin American Market
Disney Media Distribution
Sony Pictures Television Distribution
A Gentleman’s Dignity
Sony Pictures Television Distribution
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
1001 Nights
Global Agency
A Gentleman’s Dignity
Eccho Rights
Atresmedia Television Hwa&DamPictures
+ 6.4% above the slot for the premiere
(All Individuals / Televen)

15. 3
The Strong Potential Of Entertainment
Brands in Latin America
15

16. Local Entertainment to Attract Family Audiences…
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Caracol Televisión
Portrety Wojenne
ShipsBoy
The Strong Potential of Entertainment Brands in Latin America
Televisa Internacional
TV Azteca
La Hora De Los Kids
Venevision Produccion
Televisa Internacional
Premiere
X 2.7
vs. Slot
(All Individuals)

17. …While International Formats Keep on Travelling
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Portrety Wojenne
The Strong Potential of Entertainment Brands in Latin America
FremantleMedia BBC Worldwide/ Shine International
Fremantle Media
Strictly Coe Dancing
Sony Pictures Television Distribution
Keshet International
Anything Goes Smart Face
Shine International

18. 4
Content Without Borders
18

19. The Worldwide Evolution of Channel Reception Modes
UNITED KINGDOM
36%
14%
50%
+13 pts
FRANCE
4%
7%
36%
SCANDINAVIA
13%
+9 pts
8%
INDIA
GERMANY
5%
TERRESTRIAL HOUSEHOLDS SATELLITE HOUSEHOLDS CABLE SUBSCRIBERS HOUSEHOLDS IPTV HOUSEHOLDS
Methodology:
2013 data
UNITED STATES
9%
LATIN AMERICA
18%
+7 pts
Evolution between 2008 and 2013
ITALY
64%
36%
75%
14%
SPAIN
43%
39%
26%
26%
12%
+20 pts
15%
29%
47%
20%
15%
52%
22%
14%
56%
CHINA
+13 pts
13%
26%
60%
1%
6%
46% 43%
+12 pts
+17
pts
+5 pts
Source: Digiworld by IDATE, World TV & Video Service Markets – July 2014
Content Without Borders

20. Content Without Borders
Multi-screen Consumption is Growing…
Increase of timeshifted viewing
Video contents watched on all devices
Social TV is gaining ground
990 million
Tweets about TV were sent by 36
million of Americans in 2013
Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
TV
Tablet
76%
9%
7%
4%
PC
Laptop
Smartphone
4%
13 +
+27’ vs Live
+31’ vs Live
Live + Vosdal + 7 Days
Live + Vosdal + 7 Days + 28 days
Period: January-July 2014
SKO Stiching Kijdonkerzoek (Netherlands): Moving Pictures 2013
2.2 million
Daily interactions with second
screen while watching TV
Scandinavia: TNS Gallup Mobile Devices / New Media Forecasts 2013 – ZenithOptimedia / TNS Kantar Media
USA: Nielsen, Nielsen Social Guide, « Multi-Device Usage Study »

21. …To Suit the New Media Habits of The Growing Digital Generation
Millenials
40 Million Mexicans
(1/3 population)
Growth in OTT
services
52
%
online
population
15.6 million
internet users
(15-34)
15-34
13.2M
15.4 million
Unique Visitors
Social Media
56%
of Social
networkers
Source: Eurodata TV Worldwide / eMarketer / INEGI / CONAPO / ComScore Media Metrix
Content Without Borders

22. LatAm OTT are on the Increase…
Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
Content Without Borders
Yuzu
Mexico
Chile
Brazil
Singapour
USA
Colombia

23. … and Join the Worldwide Revolution!
Scandinavia
Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
+
…
Middle-East
Africa
Yomvi
Eastern Europe
Ivi
Asia
Iqiyi
Content Without Borders

24. In a Nutshell
 In 2013, the daily viewing time was 3 hours 14 minutes per individual and per day. This is the
27/11/2014 24
third highest world average daily viewing time ever recorded.
 Content it’s the motor for television consumption on all screens.
 This growing appetite for TV Viewing confirmed by the evolution of the global channels
distribution
 Fiction is at the heart of programming grids renewal in Latin America
 Local Entertainment hits to become global
 While international brands keep on travelling in the region

25. Eurodata TV products and reports
General reports
Themed reports
International TV
trends
Key players of TV
production
World TV
consumption
Sport Entertainment Series Multiscreen Kids

26. Thank you !