ICT role in 21st century education and it's challenges.pdf
Global channels distribution TV is everywhere
1. Global Channels Distribution: TV is everywhere!
13.10.2014
Sahar Baghery
Head of International TV Formats & Contents
SBaghery
2. Worldwide evolution of channel reception modes: main players
Platforms without borders, Multi-screen consumption: TV everywhere and contents all over the place Summary
Carriage deals: from local developments to international expansion
3. TERRESTRIAL HOUSEHOLDS
SATELLITE HOUSEHOLDS
CABLE SUBSCRIBERS HOUSEHOLDS
IPTV HOUSEHOLDS
The worldwide evolution of channel reception modes
UNITED KINGDOM
36%
50%
14%
+13 pts Methodology:
2013 data
Evolution between 2008 and 2013
ITALY
64%
36%
75%
14%
7%
4%
SPAIN
43%
39%
18%
LATIN AMERICA
26%
26%
12%
36%
FRANCE
+20 pts
15%
29%
47%
9%
UNITED STATES
+7 pts
20%
15%
52%
13%
SCANDINAVIA
+9 pts
22%
14%
56%
8%
CHINA
+13 pts
13%
26%
60%
1%
INDIA
6%
43%
46%
5%
GERMANY
+12 pts
+17 pts
+5 pts
Source: Digiworld by IDATE, World TV & Video Service Markets – July 2014
4. The main players of the global channels distribution
USA
Time Warner Cable
MEXICO
BRAZIL
UK
FRANCE
ITALY
GERMANY
CHINA
INDIA
Source: Digiworld by IDATE, World TV & Video Service Markets – July 2014
5. Bigger market
More potential viewers
Carriage deals: from local developments to international expansion
Geographical expansion
Internal deals
To team up with other stakeholders
To acquire other groups
To ink new deals with local / global providers
Serbia
Slovenia
Bosnia
Indonesia
To develop on current markets
To team up with other stakeholders
To renew existing contracts
Philippines
6. Source : Eurodata TV Worldwide / Relevant partners – All rights reserved
Scandinavia
+
…
Middle East
Africa
Latin America
Yuzu
Eastern Europe
Ivi
Asia
Iqiyi
Platforms without borders
Yomvi
7. Source : Eurodata TV Worldwide / Relevant partners – All rights reserved
20/01/2014
Sony Pictures Television Distribution
15.4 M
Live + 7 days
+75%
vs. Live+VOSDAL
Multi-screen consumption is growing…
Increase of timeshifted viewing
Tablet
76%
9%
7%
4%
PC
TV
Laptop
Smartphone
4%
13 +
Video contents watched on all devices
+27’ vs Live
+31’ vs Live
Live + Vosdal + 7 Days
Live + Vosdal + 7 Days + 28 days
Period: January-July 2014 SKO Stiching Kijdonkerzoek (Netherlands): Moving Pictures 2013 Scandinavia: TNS Gallup Mobile Devices / New Media Forecasts 2013 – ZenithOptimedia / TNS Kantar Media USA: Nielsen, Nielsen Social Guide, « Multi-Device Usage Study »
2.2 million
Daily interactions with second screen while watching TV
Social TV is gaining ground
990 million
Tweets about TV were sent by 36 million of Americans in 2013
8. Source : Eurodata TV Worldwide / Relevant partners – All rights reserved
MIDDLE EAST
Cable
Preview
Catch-up
Live
Cable
Social Networks
Al Jazeera
TV is everywhere…
VOD platforms / apps
Live
Web TV
Live
Live
Streaming Live TV / Web TV
Preview
7 days before…
Powers
Gaming consoles
9. … and contents are all over the place!
Taxi
Original series
Season 6
Season 3
Online revival of TV series
Broadcasters partnering up with SVOD
Instagram
Halt & Catch Fire
Rick & Morty
+63% vs prime on 18-34 (episode 8)
+14% vs prime on 18-34
(episode 1)
Online previews
Opening up to new horizons
Another broadcast window for existing catalogues
10. A key take-away
TV habits are evolving rapidly and the television offer enables you to manage your time
Non-linear offers remain and will remain complimentary offers
A growing appetite for TV Viewing confirmed by the mutation of the global channels distribution
The more there will be choices, the more viewers will need to be on medias that hold a strong brand identity
We are at the dawn of a new cycle where distribution and content will be key drivers of change
The role of platforms is changing
Strategic deals are multiplying between key players
11. Sahar Baghery Head of International TV Formats & Contents sbaghery@eurodatatv.com + 33 6 33 94 44 51 @SBaghery
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