Evaluation

1. TASK 36 – EVALUATION

2. Original Unedited Image Final Edited Image
Image One

3. • This Image is suitable for my campaign because it emphasises the summer season and showcases
the beauty of nature. The brightness and contrast of the image has been adjusted slightly to
enhance the quality and make the setting feel warmer and more believable. Clothing worn by my
model reflects the summer vibe and adventurous theme which will engage anybody of this
particular interest and draw their attention towards the campaign.
• The key qualities of the first image involve the high definition quality, bright enthralling colours
and the sharp yet tranquil facial expressions of my model. The background canvas features a line
of trees and bushes covered in fresh, olive green leaves further demonstrating that this campaign
is primarily intended for Summer only.
• Changes I made to this image mostly involve adjustments to the brightness settings as mentioned
earlier, as well as imported a logo and slogan onto the A4 canvas. I located my chosen font for the
campaign posters and positioned it in the top left corner where it is easily see able. White font
colour was also chose to further make the slogan stand out amongst the lively green background.
The ST Rocco’s logo was imported from another document and placed in the bottom right corner
so it too can be noticed by observers. I erased many of the white details from the logo however to
allow it to blend within the overall frame.

4. Image Two
Original Unedited Image Final Edited Image

5. • Similar to the first Image, this one suits the campaign because of it’s overall mixture of Earthy
themed colours and foliage covered plants. The model is wearing a slightly different outfit here
but still continues to pose the adventurous style. Features of the outfit include a blue T-shirt and
different pair of shoes which represent a more casual relaxed feeling.
• Key qualities of this image again have improved adjustments to the brightness and contrast of the
frame to enhance the overall summer theme. Similar to the first image, the background canvas
heavily consists of bushes as well as trees coated in greenery to reflect and further prove that the
intention of the campaign is to sell summer clothing.
• Several changes were made to the original photograph including the exact position of the frame
as well the slogan and logo imported onto it. The ‘Lucida Fax’ font was yet again chosen for the
slogan for it’s stylish looks and credibility emphasising what the campaign message is. The A4 RGB
coloured paper hasn’t been rotated but instead left in its portrait position. The St Rocco’s logo has
been edited same as before allowing it to blend in and contrast with the Earthy feel.

6. Image Three
Original Unedited Image Final Edited Image

7. • The final image again revolves around the same location as the first two, however this time the
setting and exact position of the photograph has been altered to avoid the campaign becoming
very repetitive. My model’s outfit is a combination of the first and second images to make the
campaign appear familiar but at the same time add a fresh feel for the audience.
• One key quality of this image is the change in background. Instead of having the same old
recurring woodland setting I decided to explore different opportunities for a summer based
photoshoot. The open field and lighter contrast add emotion and sensation to the image,
encouraging audiences to take interest and prepare themselves for the hottest season of the year.
• As usual, changes I made to the final image were the brightness and contrast adjustments though
not too heavily as this was already a lighter setting. This too is a portrait image as two of them are
required for the purpose of the campaign. The logo and slogan were also imported onto the A4
paper to contain the rest of the frame and notify viewers on the reason we’re doing this. The
same font is used and the logo has had several attributes erased to allow it to blend in.