A study on social media marketing tools that the leading paint brands are using. Domestic and global brands are included.

1. Pain(e)t
Online activities of the leading Paint brands

2. In this age when buying lands and buildings can be done over the net,
painting them is a matter of clicks, too.
The companies are adopting a good number of strategic activities to be
done over the net.

3. There, They’re, Their ..

4. 0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Asian Paints Berger Paints Dulux Paints Nerolac Paints Shalimar Paints Benjamin Moore
Paints
Valspar Paints Yolo Colourhouse
456,039
33,982
939,444
614,949
83,446
476,031
324,116
43,202
Facebook Likes
Facebook Likes

5. Common Activities
#HashTag contests – Brilliant way to spread the word
Assistance & Feedback – Opinion from the users & experts
Photo Sharing at Instagram & Pinterest
Online Quiz
Common Paint Assistance Tools

7. Asian Paints
Experience Magic
My Colour Project - The App
Integration of the AP Colour Shade in PhotoShop, AutoCad etc.
Inspiration Wall - For the users, by the users.

10. Dulux Paints
#ChangeYourStory
Regular Contests
Colour Schemer
SmartSuggest
Polls

13. Kansai Nerolac Paints
Paint The Change - FB Application
U Can
SRK Merchandise up for grabs!
Nerolac Healthy Home

15. Berger Paints
Easy Clean India
You Vote!
You Upload! = A better India
You Clean!

18. Valspar Paints
How-to Videos
Valspar Color Connect
Color Trends 2014
Live Videos

23. Shalimar Paints
Zara Hatke Socho – Videos with NDTV
Have a inked finger? Congratulations.
#JustVoted
#ColoursOfIndia

26. Benjamin Moore Paints
Main Street Matters
Colour Trends

29. Yolo Colorhouse
Contest – Win paint + Consultation
How-to Videos
No VOC paints

32. “The colour of the skin is in no way connected with strength of the
mind or intellectual powers.”
SAY NO TO RACISM