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Superfoods under
SCRUTINY
Catherine Saxelby
Accredited Nutritionist
B Sc, Grad Dip Nutr Dietetics, AN, APD, MAIFST
On the menu
 Super foods in the news
 Super food trends
 Hype vs facts
 What ARE super foods – a
definition to use
 Research round-up
 My personal 20 super foods
 Veggie trivia
On the menu
Google ‘Superfoods’ 
 and
you’ll find:
 11 Superfoods You
Should Know About
 Top 15 Superfoods
 16 Superfoods That Are
Worthy of the Title
 52 of the Healthiest
Superfoods
 “Brain-boosting”
 “Cancer-fighting”
 “Cholesterol-reducing”
 “Immune-boosting”
 “Anti-inflammatory”
 “Anti-aging”
Superfood cookbooks
Superfood cookbooks ctd
Superfoods cookery classes
Superfood products
And supplements aren’t far
behind 
.
Supplements vs eating the
real thing
Supplements 
 mean you
don’t have to actually EAT it!
So what’s a superfood?
“Despite the hype, it’s
clear that foods are
NOT created equal.”
No official definition
 A marketing term!
 No single food can do everything for good health and
disease prevention
 Justifies the higher cost
My 6 super food qualities
1 of 2:
1. Be nutrient-dense.
2. Be minimally processed, without being enriched.
3. Provide essential nutrients without overloading the body with
salt, trans fat, added sugar.
Nutrient Density
= How many nutrients for the fewest
kilojoules or calories
Bread
Steak, grilled
Fish, grilled
Yoghurt, full fat
Potato, boiled
Fruit
VegetableSoup
Potato Crisps
Chocolate
Choc-chip biscuits
Doughnuts
Ice-cream
0 500 1000 1500 2000 2500
kJ per 100g
Most modern
snacks
Basic
staples
Compare low to high
Vegetables – green leafy
Water 90% + fibre +
vitamins + minerals
More nutrients per kJ
Potato crisps
Fat 30% + starch 50%
Few nutrients per kJ
My 6 super food qualities 2
of 2 ctd
4. Have research linking it to a reduced risk of illness.
5. Be easily available and affordable.
6. Have medicinal or healing qualities.
“Powerhouse” fruits and
vegetables
Di Noia J. Defining Powerhouse Fruits and Vegetables: A Nutrient Density Approach. Preventing Chronic Disease
2014;11:130390.
Foods ranked by nutrient density
– green leafy at the top
Source: Dr Joel Furhman Chart of nutrient Density from https://www.drfuhrman.com using his
ANDI method of calculation.
Veges & fruit always trump
‘extras’ (junk food)
Nutrient-rich foods come at a
cost – but there are others
Drewnowski A. The nutrient rich foods index helps to identify healthy, affordable foods. Am J Clin
Nutr 2010, 91, 1095S-1101S,
Higher nutrient-density,
higher cost
Good nutrient-density,
much lower cost
My superfood vegetables
Dark-green leafy
Spinach, silverbeet
Cruciferous (cabbage, broccoli, etc)
Beetroot
Orange sweet potato (kumera)
My superfood fruits
Berries (blueberries, strawberries, etc)
Citrus (oranges, lemons, limes, tangelos, etc)
Kiwi fruit
Juice vs whole fruit
 Eating more whole fruits, particularly blueberries,
grapes and apples, was significantly associated with a
lower risk of type 2 diabetes.
 Greater consumption of fruit juices was associated with
a higher risk of type 2 diabetes.
 3 long-term groups - Nurses' Health Study, Nurses' Health
Study II, and Health Professionals Follow-up Study.
 187,382 participants
Muraki I, Imamura F, Manson JE, Hu FB, Willett WC, van Dam RM et al. BMJ 2013;347:f5001. Fruit
consumption and risk of type 2 diabetes: results from three prospective longitudinal cohort studies.
My superfood grains and
proteins
Wheatgerm
Lecithin
Brans
Salmon
Lean beef, lamb, kangaroo
Lean pork eg loin
Eggs
My super food dairy &
nuts/seeds
Low-fat yoghurt
Low-fat milk
Almonds
Walnuts
Hazelnuts
Linseeds (flaxseeds)
My superfood spices and
herbs
Cloves
Cinnamon
Turmeric
Saffron
Ginger
Oregano
Sage
Thyme
Rosemary
Mint
Chilli
Vegetable humour in honour
of “Try for 5”
Veggie sayings
 take a leaf out of my book
 turn over a new leaf
 the cream of the crop
 like two peas in a pod
 easy as shelling peas
 red as a beetroot
 cool as a cucumber
 couch potato
 dangle the carrot
 full of beans
 sprout wings and fly
More sayings 
.
 seed money / seed capital
/ seed round
 the grass is always
greener on the other side
 not worth a hill of beans
 plant a seed of doubt
 in a pickle
 a raw deal (a bad deal)
 know your onions
Q. What vegetable do
plumbers hate?
A leek!
Q. Why did the cucumber
blush?
Because it saw the
salad dressing.
Q. Why did the chef quit?
They cut her celery.
Q. What is tall, green and
swings its hips as it sings?
Elvis Parsley.
Q. What’s the fastest vegetable?
A runner bean
Q. Why aren’t bananas ever
lonely?

 because they hangout in bunches!
Knock, Knock
Q. Who’s there?
Lettuce
Q. Lettuce Who?
Lettuce in and
you’ll find out!
Connect with me
 Have a look at my website
www.foodwatch.com.au
 Follow me on Instagram and FB
 Sign up for my monthly newsletter
 Buy my new book

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Superfoods Under Scrutiny

  • 1. Superfoods under SCRUTINY Catherine Saxelby Accredited Nutritionist B Sc, Grad Dip Nutr Dietetics, AN, APD, MAIFST
  • 2. On the menu  Super foods in the news  Super food trends  Hype vs facts  What ARE super foods – a definition to use  Research round-up  My personal 20 super foods  Veggie trivia On the menu
  • 3. Google ‘Superfoods’ 
 and you’ll find:  11 Superfoods You Should Know About  Top 15 Superfoods  16 Superfoods That Are Worthy of the Title  52 of the Healthiest Superfoods  “Brain-boosting”  “Cancer-fighting”  “Cholesterol-reducing”  “Immune-boosting”  “Anti-inflammatory”  “Anti-aging”
  • 8. And supplements aren’t far behind 
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  • 9. Supplements vs eating the real thing
  • 10. Supplements 
 mean you don’t have to actually EAT it!
  • 11. So what’s a superfood? “Despite the hype, it’s clear that foods are NOT created equal.”
  • 12. No official definition  A marketing term!  No single food can do everything for good health and disease prevention  Justifies the higher cost
  • 13. My 6 super food qualities 1 of 2: 1. Be nutrient-dense. 2. Be minimally processed, without being enriched. 3. Provide essential nutrients without overloading the body with salt, trans fat, added sugar.
  • 14. Nutrient Density = How many nutrients for the fewest kilojoules or calories Bread Steak, grilled Fish, grilled Yoghurt, full fat Potato, boiled Fruit VegetableSoup Potato Crisps Chocolate Choc-chip biscuits Doughnuts Ice-cream 0 500 1000 1500 2000 2500 kJ per 100g Most modern snacks Basic staples
  • 15. Compare low to high Vegetables – green leafy Water 90% + fibre + vitamins + minerals More nutrients per kJ Potato crisps Fat 30% + starch 50% Few nutrients per kJ
  • 16. My 6 super food qualities 2 of 2 ctd 4. Have research linking it to a reduced risk of illness. 5. Be easily available and affordable. 6. Have medicinal or healing qualities.
  • 17. “Powerhouse” fruits and vegetables Di Noia J. Defining Powerhouse Fruits and Vegetables: A Nutrient Density Approach. Preventing Chronic Disease 2014;11:130390.
  • 18. Foods ranked by nutrient density – green leafy at the top Source: Dr Joel Furhman Chart of nutrient Density from https://www.drfuhrman.com using his ANDI method of calculation.
  • 19. Veges & fruit always trump ‘extras’ (junk food)
  • 20. Nutrient-rich foods come at a cost – but there are others Drewnowski A. The nutrient rich foods index helps to identify healthy, affordable foods. Am J Clin Nutr 2010, 91, 1095S-1101S, Higher nutrient-density, higher cost Good nutrient-density, much lower cost
  • 21. My superfood vegetables Dark-green leafy Spinach, silverbeet Cruciferous (cabbage, broccoli, etc) Beetroot Orange sweet potato (kumera)
  • 22. My superfood fruits Berries (blueberries, strawberries, etc) Citrus (oranges, lemons, limes, tangelos, etc) Kiwi fruit
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  • 24. Juice vs whole fruit  Eating more whole fruits, particularly blueberries, grapes and apples, was significantly associated with a lower risk of type 2 diabetes.  Greater consumption of fruit juices was associated with a higher risk of type 2 diabetes.  3 long-term groups - Nurses' Health Study, Nurses' Health Study II, and Health Professionals Follow-up Study.  187,382 participants Muraki I, Imamura F, Manson JE, Hu FB, Willett WC, van Dam RM et al. BMJ 2013;347:f5001. Fruit consumption and risk of type 2 diabetes: results from three prospective longitudinal cohort studies.
  • 25. My superfood grains and proteins Wheatgerm Lecithin Brans Salmon Lean beef, lamb, kangaroo Lean pork eg loin Eggs
  • 26. My super food dairy & nuts/seeds Low-fat yoghurt Low-fat milk Almonds Walnuts Hazelnuts Linseeds (flaxseeds)
  • 27. My superfood spices and herbs Cloves Cinnamon Turmeric Saffron Ginger Oregano Sage Thyme Rosemary Mint Chilli
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  • 30. Vegetable humour in honour of “Try for 5”
  • 31. Veggie sayings  take a leaf out of my book  turn over a new leaf  the cream of the crop  like two peas in a pod  easy as shelling peas  red as a beetroot  cool as a cucumber  couch potato  dangle the carrot  full of beans  sprout wings and fly
  • 32. More sayings 
.  seed money / seed capital / seed round  the grass is always greener on the other side  not worth a hill of beans  plant a seed of doubt  in a pickle  a raw deal (a bad deal)  know your onions
  • 33. Q. What vegetable do plumbers hate? A leek!
  • 34. Q. Why did the cucumber blush? Because it saw the salad dressing.
  • 35. Q. Why did the chef quit? They cut her celery.
  • 36. Q. What is tall, green and swings its hips as it sings? Elvis Parsley.
  • 37. Q. What’s the fastest vegetable? A runner bean
  • 38. Q. Why aren’t bananas ever lonely? 
 because they hangout in bunches!
  • 39. Knock, Knock Q. Who’s there? Lettuce Q. Lettuce Who? Lettuce in and you’ll find out!
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  • 41. Connect with me  Have a look at my website www.foodwatch.com.au  Follow me on Instagram and FB  Sign up for my monthly newsletter  Buy my new book