1. ACKNOWLEDGEMENT
I am sincerely thankful to Amity Business School, Noida for providing me with the
opportunity to write a research paper in the form of a dissertation on the topic “Global
Branding”.
I am also thankful to Dr. ATK Raman for guiding me in every stage of this research
paper. Without his support it would have been very difficult for me to prepare the paper
so meaningful and interesting.
I am also thankful to the librarian and the computer lab in-charge of Amity Business
School, Noida who have helped me during the course of this research paper in different
ways.
Through this research paper I have learnt a lot about the branding and the considerations
kept in mind while going global. It has helped me analyze how global branding can be
achieved and its advantages and disadvantages. I hope that this research paper will help
all those companies which plan to step up the multinational ladder or are already in the
stream.