My SEO Journey - How Different are Global SEO Trends? Analysis, Experiments and Development Based on Practical Experience from Working in USA, European and Asian markets.

1. My SEO Journey
By Rad Paluszak - Director of SEO at SUSO Digital

2. How Different are Global SEO Trends?
Analysis, Experiments and Development
Based on Practical Experience from
Working in USA, European and Asian
markets.

3. Director of SEO
Rad Paluszak
- SEO Assistant - Sunrise System
- SEO Consultant - Sunrise System
- Senior SEO Consultant - Sunrise System
- SEO Specialist - Sunrise System
- Senior SEO Specialist - Sunrise System
- Interim SEO Team Leader - Sunrise System
- Head of SEO - Couporando GmbH (Berlin)
- Head of SEO - Neadoo Digital Ltd (London)
- Director of SEO - SUSO Digital (London)

5. Countries I did SEO in
Poland
United Kingdom
United States
Germany
Australia
Netherlands
Czech Republic
Poland
Denmark
Belgium
France
Italy
Sweden
...

6. Is SEO different in different countries?
In general, as we all know, Google has the same guidelines for different countries.
However, there are definitely some nuances in the approach to campaigns run in different countries. Both SEO and
customer service have some specific differences.

7. Understanding
the market,
clients and
different
expectations
Designed by Freepik

8. Clients:
Differences
- Culture
- Habits
- Environment
- Character
- Etiquette
- Expectations
- Timezone
Everyone is different!

9. Clients:
Similarities
- Expectations
- Requirements
- Deliverables
- Work ethic
- Disappointments / Gratification
- Challenges

10. Target audience
Culture and environmental differences force marketers
to approach the target audience differently in different
countries. Some obvious elements of the campaign might
not be applicable across the globe.
01 | Advertisement
02 | Content and wording
03 | Language differences
04 | Character, ethic and expectations
05 | Public holidays and festive periods

11. What about SEO?
Content, Technical and Algorithmic
Differences

12. Language and content

14. Real Issue: Grammar
Schuhe
- Zehenschuhe
- Sommerschuhe
- Bootschuhe
- Laufschuhe
- Kletterschuhe
- Freizeitschuhe
- Halbschuhe
- Schnürschuhe
- Hausschuhe
- ...

15. www.budapester.com

16. Real Issue: Grammar
Schuhe
- Zehenschuhe
- Sommerschuhe
- Bootschuhe
- Laufschuhe
- Kletterschuhe
- Freizeitschuhe
- Halbschuhe
- Schnürschuhe
- Hausschuhe
- ...
Umweltverschmutzung

17. Real Issue: Grammar
Schuhe
- Zehenschuhe
- Sommerschuhe
- Bootschuhe
- Laufschuhe
- Kletterschuhe
- Freizeitschuhe
- Halbschuhe
- Schnürschuhe
- Hausschuhe
- ...
Sehenswürdigkeiten
Umweltverschmutzung

18. Real Issue: Grammar
Rechtsschutzversicherungsgesellschaften
~ insurance companies providing legal protection

19. www.gutscheinpony.de

20. www.gutscheinpony.de

21. www.vouchercodes.co.uk

23. Dialects: Norwegian

24. Multi-language countries

25. SUSO in numbers
Operating
4.5
years
Clients
~100
worldwide
Teams
7
3 continents

26. Clients distribution

27. Localisation everywhere

28. Localisation everywhere

29. Page Speed

30. Crawl Budget: Crawling Before
- Very simplistic approach.
- Quite predictable
- Easy to follow
- Easy to maintain
- Much less Crawl Budget Issues

31. Crawl Budget: Crawling Now

32. Crawl Budget: Crawling Now

33. Crawl Budget: Log Analysis

34. Crawl Budget: Log Analysis

35. Crawl Budget: Log Analysis

36. Crawl Budget: Noindex, follow

37. Algo differences

38. Resources
- PeoplePerHour.com
- UpWork.com
- Fiverr.com
- HuskyHamster.com (coming soon)
- Humanproofdesigns.com
- Authority.builders
- iNeedArticles.com
- iWriter.com
- Facebook Groups (Proper PBN Group)

39. Thank you.
Mastermind and AMA session time !