Here is an informative guide on how to use deals to help grow your local business, brought to you by SaveCity, a unique marketing platform to help businesses in Raleigh, Durham and Chapel Hill acquire customers through online and mobile deals.

1. How to grow your local
business through deals?
B R O U G H T T O Y O U B Y S AV E C I T Y. C O M
S AV E C I T Y I S A M A R K E T I N G P R O G R A M F R O M
C A P I T O L B R O A D C A S T I N G T H AT O F F E R S A W AY
F O R Y O U T O AT T R A C T N E W L O C A L , C O N N E C T E D
C U S T O M E R S A N D D R I V E L O N G T E R M VA L U E F O R
YOUR BUSINESS.
http://www.savecity.com

2. By the Numbers
• New Trial - 53% of users tried a
53% business or service specifically
because of the deal offered
• Repeat Business - At least 23%
23% stated they continued using the
business after the deal was redeemed
50% • Offer Matters – Anything below 50%
exponentially effects results negatively
Source: ConsumerSearch.com & Forsee Results Survey 2012
http://www.savecity.com

3. How deals help grow your business?
Increase Increase Increase
exposure customers sales
http://www.savecity.com

4. Top 3 Marketing Outcomes From Deals Strategy
Increase net-new customers
 31% of daily deal buyers said they were new customers
Trigger “comeback” action from former or non-
frequent customers
 27% of daily deal buyers that purchased were infrequent
customers
Build loyalty with current customers
 38% of deal redeemers are frequent customers and went on to
continue purchasing without a future deal
Source: Forsee Results Survey 2012
http://www.savecity.com

5. Debunking Deal Site Myths
68% of daily deal buyers returned to the establishment even without
another discount
53% of daily deal buyers went on to become regular customers
67% of daily deal buyers for restaurants said they returned to the
restaurant where they had previously used a daily deal
48% of daily deal buyers for restaurants were new customers, and
83% ended up recommending the restaurant to family or friends
Source: ConsumerSearch.com & Technomic Research
http://www.savecity.com

6. Not All Discount Channels Are Alike
Online Print Mobile Deal
Group Buying
Advertising Ads/Coupons Site
Brand Awareness & Brand Awareness and
Brand Awareness and
Targeted, Traffic Brand Awareness Mobile Availability for
Pre-Sales
Generator Instant Action
User pays merchant
User pays User pays merchant User pays merchant and
when buying/Merchant
upfront/Revenue Split when buying/Fee-based merchant pays small fee
pays for creation and
After Discount exposure for conversion
distribution
Measureable Measureable: Not 1:1 Limited Measurability Measureable
http://www.savecity.com

7. How to prepare for your deal?
Prepare for volume
 Ensure you are staffed for increase in traffic
 Ensure you have inventory to fulfill
Train your staff
 How it works?
 What to expect?
 How to upsell?
Cross promote the deal along with deal site promos
 Place on your website
 Enter in your e-newsletter
 Update social media sites: Twitter & Facebook
http://www.savecity.com

8. 5 Easy Ways to Maximize a Deals Strategy
1. Create customer follow up plan
2. Sign them up for your e-newsletter or mailing list
3. Acquire them as fans and followers on Facebook & Twitter
4. Ask for an online review – Google, Yelp, others
5. Create a special follow up offer to thank them and bring
them back
http://www.savecity.com

9. How to upsell a “Deals” Customer?
Prepare an upsell offer that compliments your deal
Coach your staff on how to engage and offer the
upsell opportunity
Be specific in your ask-- Avoid “Can I get you
anything else?”
Assure your customer that he/she is making a
good choice with this upsell item
Thank your customer for coming in and invite them
back
http://www.savecity.com

10. Deal Strategy Summary
Deals are a good way to drive business
Lots of options – review and understand details
and what works best for your business
Prepare for your deal – inventory, training &
promotion
Create a follow up loyalty plan
Try it – innovation and experimentation are keys to
business success
http://www.savecity.com

11. Thanks
To schedule your Save City
Deal, please email us
info@savecity.com
http://www.savecity.com