2. A consulting company with core expertise in
Digital Marketing techniques.
A strong foundation of Industry Best Practices
and Principles.
Exposure of working with clients across all
domains, sizes and geographies.
A team of the best and the most innovative
brains available in the industry.
A certified network of the best and the most
efficient partners available in the market.
An end to end solution provider in the Digital
Marketing Domain.
3. Brand Marketing Strategy
Web Presence Strategy
Email Marketing Strategy
Integrated Marketing Strategy
Campaign Marketing Strategy
Digital Marketing Strategy
Content Marketing Strategy
Search Engine Marketing Strategy
Digital Media Asset Management Strategy
Social Media Marketing Strategy
Reputation Marketing Strategy
4.
5. Attract
Binge
Convert
Delight
Engage
Technically, Branding and Marketing are two
different elements of any Go To Market strategy.
Branding is more of a Strategic type and Marketing
is more of being tactical.
But here, we merge the both in terms of using
Brand image for marketing initiatives. It covers on
how you would want your Brand associates to see
you as a brand and then leverage them for
marketing benefits.
6. Attract
Binge
Convert
Delight
Engage
Defining the extent of presence on Digital Media is
where it all begins. Web platforms such as Social,
Directories, Communities, Mobile Platforms and any
other that might seem relevant and fit into the
Brand Marketing / Parent strategy to be evaluated.
We also set expectations from each presence
and define how it complements the system in
achieving the overall business objective.
A complete revamp or a facelift of the
website may be necessary based on the
overall parent strategy.
7. Attract
Binge
Convert
Delight
Engage
Preparing a list of Assets that will go with the
defined Parent Strategy.
Assets can be Websites, Social Profiles, Creatives,
Info Graphics, Videos, QR Codes and any other
copyright property that will be used across
channels of Digital Marketing as deemed
necessary.
8. Attract
Binge
Convert
Delight
Engage
Content is the heart of Digital Media and is therefore
given the topmost priority. Development of new and
fresh content, moderation of the existing one is the
main priority.
Content can be anything from a basic info
Graphic to a complex research data. Use of
relevant data on the right platforms can yield the
best results and will therefore complement the
parent strategy effectively.
Content is the key to convincing people that
you are what you claim to be. This can be done
through regular publishing of blogs, articles,
newsletters, whitepapers, etc.
9. Attract
Binge
Convert
Delight
Engage
There will always be people searching for products
and services that your organization is dealing with.
If you are not on the top of a search result, you
are losing out to your competition on the
market share.
Making your digital assets search friendly
so to be found by the search engines is of
immense importance for any company who
are beginning their entry into or relying on
Digital Media.
10. Attract
Binge
Convert
Delight
Engage
Being on Social Platforms is no longer an option
for business enterprises, but a must these days.
This in today’s world is probably the fastest way
of communicating with the masses.
The primary focus is to build a credible
audience on the social platforms and forums
who will consume, like and share content
and actively contribute in spreading the
much needed word in the market.
SAVAS has a unique way of understanding SOCIAL.
Support, Optimize, Consumer first, Interactive,
Align and Learn.
11. Attract
Binge
Convert
Delight
Engage
Managing your online reputation is one thing and using
that data for marketing purposes is another ball game
all together.
We not only help you build an online reputation but
will also market it to achieve the business objective as
defined in the Parent Strategy. People today are more
dependent on the internet looking at reviews before
making a purchase decision.
This has extended from being localized only for
electronics, books, gadgets, commodities, products
and services across all categories. We will not only
help you get a great reputation score but will also
help you build a good consumer friendly corporate
culture as well. Build and Nurture!
12. Attract
Binge
Convert
Delight
Engage
This is one of the most misunderstood and
inappropriately used strategies of all the elements in
Digital Media. The US and the European markets see this
differently compared to the developing world. Ever since
spamming has been banned in the US, the email
campaigns have pretty much been focused on the legit
subscriber base mostly.
Email is not about spamming the recipient with
marketing brochures; it is about maintaining a
healthy communication channel built by trust and
goodwill. There is a lot of valuable data that one
can glean through effective email campaigns if
used appropriately. This data if used wisely can
change the state of the market share in your
favour.
13. Attract
Binge
Convert
Delight
Engage
Integrated Marketing Strategy is all about using
quality Content, paid media, Social media, search
elements, email marketing, offline channels such as
events and conferences together as one complete
cycle where one component complements the
other in a way to achieve the overall business
objective effectively.
Simply put, ‘This combination of all the
elements as one, compliments the other in
achieving the overall business objective and
also the sole intent of the Primary strategy’.
14. Attract
Binge
Convert
Delight
Engage
Every now and then there will be Marketing
Campaigns activated as and when necessary to
create awareness in the market.
The awareness can be about industry related
knowledge sharing or about some product or
services that the company deals with. It might
also be an initiative of driving promotional
campaign to generate revenue or to get attention
for a product or a service launch.
Whatever the nature of the campaign and
whatever the means, be it online or offline, we
will enable the entire set of Digital assets to
complement the campaigns to the fullest
potential.
15. Attract
Binge
Convert
Delight
Engage
You can have all the best laid plans, but there is
always an element of surprise that might spring
from how individuals would react to a certain
campaign.
Even the corporate culture might contribute as a
factor! We understand this and therefore leave
no stone unturned during the strategizing phase.
And we don’t let go after that. Once the
campaign is launched, there is continuous
monitoring of the campaign and all
parameters are checked and re-checked to
fine tune the campaign for maximum
impact.
17. Attract
Binge
Convert
Delight
Engage
SAVAS is a team of Digital Marketing Consultants who
advise clients on how to define and manage their Digital
Marketing Strategies and Campaigns. We provide pure
consulting services and help the execution via three
distinct approaches.
Guide the in-house Digital Marketing team (if there
is one) in achieving the overall business objective
effectively.
Liaison with your preferred vendor (if you have
one) in achieving the overall business objective
effectively.
Own the execution through our Certified Vendors
and also own the responsibilities for the outcome.
