Segmentation , Targeting , Positioning of Shoppers Stop, Gillette, The Axe, Reliance Fresh,

1. Brand Study

2. Leading retail store in India

5. POSITIONING OUR CONSUMERS LOVE SHOPPERS STOP BECAUSE WE PROVIDE HIGH QUALITY PRODUCTS BRING JOY IN LIFE INTERNATIONAL BRAND EASY AVAILABILITY OF ALL GOODS

12. Vishal Megamart Future is thinking beyond horizons and in order to keep its pace with the modern retail, One of the faster growing relating group in india. Showrooms have over 7000 products which fulfill al your household needs under one roof.

17. THE AXE EFFECT

22. With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead Reliance Group’s foray into organized retail. RELIANCE FRESH

23. Keeping in line with its commitment of providing customers with best quality products, RRL has forged strategic partnerships with world-class companies such as Marks and Spencer (apparel and accessories), Office Depot (office stationery), Pearle Europe (optical products) and Hamleys (toys)

24. Target Segment Reliance fresh is an emerging entity in organized retail sector of India. This retail chain targets affluent and middle class families.

25. Positioning Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country. The Reliance Fresh supermarket chain is RILs Rs 25,000 crore venture and it plans to add more stores across different geographies, and eventually have a pan-India footprint by year 2011.

26. THANK YOU