1. CRM Officer Training
03th ~ 05th May’12
Atul Auto Ltd.
Shapar, Rajkot

2. Sr Name of participant Dealership name Place Designation Feed back from
no participant
1 Shweta Thakur Regional Office Ranchi CRM Excellent
2 Saurabh Kumar Regional Office Delhi & NCR CRM Excellent
Singh
3 Vinay Morabad Regional Office Bangalore CRM Excellent
4 Brijesh Denganda HO Rajkot CRM Excellent
5 Sanjeev Kumar P Regional Office Cochi CRM Excellent
6 Chhabil Parmar Regional Office Ahmedabad CRM Excellent
Conducted by :- Mr. C L Patel.
Mr. Swapnil Kokude (Service Trainer)
Mr. Yogesh Ranjan (AGM Marketing)
Mr. Prasant Parashar (Warranty)

3. Objective :
 To bring insight & deeper understanding of AAL Service Vision & Mission, CRM officer’s
functions & core responsibilities
 To enhance knowledge on our product & dealership after sales functions
 To build capability for developing CRM functions at dealership level
CRM AAL CRM
CRM CRM
CRM
End customers & dealer CRM

4. Well - Come & Objective of the program

5. Explaining Purpose of CRM

6. Company Profile

7. Manufacturing Facility At AAL

8. How to Get Perfection

9. Understanding Vehicles Features

10. Video Clip of How Engine Runs

11. What is the Four Stroke Engine

12. Role & Responsibilities of CRM

13. CRM Officer Functions

14. Understanding Important Of Annexures

15. How to talk with customer & rating them ?

16. Understanding Our Customer Profile

17. Types of Customers

18. Participants Concentration

19. Service Vision & Mission

20. Explaining Warranty Policy & Procedure

21. How to fill warranty claim form

22. Important of Enquiry and Retail

23. Group Photo At AAL - Rajkot

24. Dealership Visit At Somnath Auto Agency, Rajkot
Explaining AAL Product Sales and Finance Process

25. Dealership Visit At Somnath Auto Agency, Rajkot
Understanding Spare Part Business

26. Dealership Visit At Somnath Auto Agency, Rajkot
Understanding WRC form and Express Bay Check List

27. Dealership Visit At Somnath Auto Agency, Rajkot
Understanding AAL Special Product “CHAKKADA”

28. Dealership Visit At Somnath Auto Agency, Rajkot
Discussion On Dealer Workshop Process

29. Group Photo At Dealership

30. Enjoyed Delicious Dinner At Sarovar Hotel

31. Thank You !