A simple presentation on the consumer buying cycle. Savvy marketing people will know exactly where to plug their brands in.

1. Consumer Buying Cycle

2. 1) Stimulus
Example : Thirst

3. 2) Consider
Example : How to quench. Water? Cola? Juice?
The brand must have a favourable presence
around to become a top of mind choice for the
consumer.

4. 3) Search
Example : After consideration, searching for
product.
The brand must have a favourable presence
around to become a top of mind choice for the
consumer.
Advertising and Branding at http://www.desicreative.com

5. 4) Choose
Example : After finding, lets say a food store,
choosing what brand to buy.
The brand must have a favourable presence here.

6. 5) Buy
Example : The act of paying for the brand.
The consumer must have a good experience here.

7. 6) Experience
Example : How was the drinking experience? Did it
quench the thirst? This is the time to turn this into a
great experience.