PETA (Project Management)

1. GROUP – I :
CONTROVERSIAL
PROJECTS

2. "Just because it comes in
a nice, neat package all
dressed up from the
supermarket, just
because you didn't take
the knife and shove it
through their jugular, just
because you didn't get
blood on your clothes and
just because you didn't
hear their screams
doesn't mean you didn't
take part in killing.”-
PeTA

3. PEOPLE FOR THE ETHICAL
TREATMENT OF ANIMALS
(PETA)

4.  PeTA is an American animal rights
organization based in Norfolk,
Virginia.
 Its slogan is "animals are not ours
to eat, wear, experiment on, use for
entertainment or abuse in any way.”

5. Peta conducted a
form of live
advertising by
having models lay
out on the street
as "human meat".
The models are
wearing bloody
make-up and
packaged like
meat would be in
a grocery store.

6. Peta
Advertisement
The action is
named ‘None
of us would
like to end
up like
this..
neither would
other-than-human
animals’

7. PETA protestors used
empathetic shock
advertising by covering
themselves in fake
blood while laying in
human-sized meat
packages. This
presentation evokes
empathy for animals
that humans eat which
people purchase in
bloody packets.

10. Thank you
Presented by : saumya singh
1321760
Christ university