International Business (M.A.C Company Profile)

1. COSMETIC INDUSTRY

2. Saumya Singh

3. Make-up Art Cosmetics; stylized as
M·A·C
 Type: Subsidiary
 Founded: 1984
 Headquarters: New York City
 Key people: Frank Toskan & Frank Angelo
 Products: Cosmetics
 Parent: Estée Lauder Companies
 Website: www.maccosmetics.com, www.macpro.com

4.  The first US MAC store: 1991, New
York.
 In India: 2005, Mumbai and is now
available in 36 (Thirty Six) stores nation-
wide.

5. PRODUCTS
Eyeshadows, lipsticks, lip-gloss, all types of
foundations, concealer, nail polish, stage
makeup, and mascara.
MAC also sells fragrances, make-up brushes,
and skin care products.

6. SOCIAL RESPONSIBILITY
 MAC Cruelty-Free Beauty
 Back 2 MAC Recycling
 MAC Kids Helping Kids
 The MAC AIDS Fund
 MAC Viva Glam

7. PALEERAT JANKHONG

8. Target Consumer
1. Professional Make-Up
2. Retail Consumer- younger women

9. Competition
• Lancome
• Estee Lauder
• Clinique
• Shiseido
• Bobbi Brown
• Nars

10. SWOT Analysis
• Unique image
• High quality
• Word of mouth endorsements by
professional make-up artists
• Numerous awareness campaigns
(positive community engagement)
• Price
trengths

11. VIVA GLAM
Celebrity Spokespeople
The M·A·C AIDS Fund is proud to be associated with
a spectacular lineup of multi-talented artists for the
launch of the VIVA GLAM VI lipstick and lipglass.
These committed superstars will serve as powerful
emissaries for the M·A·C AIDS FUND – dedicating
their time, energy and talent on behalf of the AIDS
cause.
•1994, M.A.C. AIDS Fund supports men, women
and children affected by HIV/AIDS globally
• Same year, introduced first VIVA GLAM lipstick
•Every cent of selling price of VIVA GLAM
lipsticks go to the M.A.C. AIDS Fund
• Approximately $100 million proceeds have
been collected

12. • Price is more that some
people can
afford
• Only professionals can
get their PRO
colors.
• No in-store gift with
purchase promo
eaknesses

13. • Informational website
• Selling through retailer website
• Taking advantage of selling
online
• International expansion
pportunities

14. • Would their online shopping
boost take away from their
known-for personal
service?
• A lot of other cosmetic
companies
hreats

15. THANK
YOU