Learn the actual impact of social media marketing on various aspects as well as the positive & negative impacts of social media marketing.

1. Impact of Social Media
Marketing

2. Introduction
What is Social Media?
In 2009, According to the Central office of Information said 'Engaging through Social
Media'
Meanwhile, social media is just a term and used online technologies & practices where
any human can share their opinions, information, promote discussion and build
relationships via image, text, video, or audio formats.
Social media is the complete combination of technology, telecommunications & plenty
of social interaction between individuals, communities, products & services.

3. Popular Social Media Sites Worldwide
Population: 2021
• LinkedIn: More Than 756 million users from 200 Countries
• Facebook: 2.6 billion active users traffic monthly from all over the
globe.
• Twitter: 262 million daily traffic.
• Pinterest: 450 million monthly active users.
• Instagram: 4.6 billion active users.

4. IMPACT OF SOCIAL MEDIA
MARKETING ON DIFFERENT
ASPECTS
• Impact of social media marketing on brand awareness:
Get the flexibility & ultimate opportunity to engage your
customer for your brand. There are various types of promotional
campaigns offering an excellent result and set a new building of
brand awareness for a long period. Any business can introduce
their products & services through creative content, informative
charts, impressive pictures, and infographic images then,
capture the attention of the audience and improve brand
awareness.

5. Continued..
• Impact of social media marketing on customer service:
Social media has changed the dimension of customer service. Any
customer can directly connect to the customer service using a chat
method or call to action. Companies can generate potential leads as well
as give a demonstration of the brand in a real-time manner. Customer
service is also able to solve any easy to harder glitches of the products &
service with 24X7 availability.

6. Continued..
• Impact of Social Media Marketing on Website Traffic:
Social media has played a very vital role to generate website traffic & it has
become a very major source for any website. Any brand can get unlimited
traffic from various locations and social media helps to drive traffic from
videos, images, texts, etc.

7. Continued..
Impact of Social Media Marketing on Professional Relationship
Building:
Social media can produce a trustable relationship between brand &
customer. Generate professional building via product & service
feedback, personalize the customer experience, share the relevant &
expected products of the customer, etc.

8. Continued..
• Impact of Social Media Marketing on Customer Engagement:
Social media is one of the best options for customer engagement but, it
works through the right strategy and actual understanding of your
audience. The marketing campaign must be fruitful for the customer and
you need to cover all the expectations of the customer such as promo
codes, offers, discounts, or other things.

9. Negative Impact of Social Media
Marketing
• Negative feedback & reviews.
• Low ROI.
• Difficult to verified & measure.
• Cyber bulling & online smearing.
• Time consuming.
• Privacy, security & legal issue.
• Any product can make their negative brand image.

10. Conclusion
Social media helps to fill the gap between consumers & marketers. Any
brand can achieve its goal through building trust, customer interaction
with the right dialogue. It seems the impact of social media marketing
will capture more functional areas in a large context & we can guess the
popularity of social media marketing in all the format.