This presentation is case analysis of Hubspot.com with issues related to customer focus,product and services offerings and marketing techniques.

1. HUBSPOT CASE ANALYSIS

2. Inbound Marketing
SMARKETING

3. Businesses focused on Inbound Marketing have a 62% lower
cost-per-lead than those that focus on outbound techniques
HubSpot is a venture-funded marketing
software company based in cambridge ,
Massachusetts started in 2006 by
Its customer base grew from over 1,400 in July
2009 to over 3,600 in November 2010, mainly in
the USA.

4. Hubspot’s Product Portfolio
Hubspot Owner Hubspot Marketer
SEO(500 keywords) SEO(2000 keywords)
Business Blogging Business Blogging
Business Blog Analytics Business Blog Analytics
Competitor Analysis(up to 20)
Competitor Analysis(up to 5) Closed Loop Marketing Analytics
Marketing Analytics Lead Tracking and Intelligence
Website Editor Lead Grader
Lead Tracking and Intelligence Lead visit Alerts
Landing Page Wizard Landing Page Wizard
Marketing intelligence Marketing intelligence
Social Media
Social Media
Inbound Marketing Advice
Inbound Marketing Advice Salesforce.com integration

6. Hubspot.com Customer base
Owner Ollie(68%) Marketer Mary(31%)
Now the question or dilemma Market Potential: Small-and
is which type of customer to Medium-sized Businesses
focus on and get to success 2,289,023
faster…?

7. So what it is?
Obviously Hubspot 
A Tool
…….NOOOO
Marketing Secret Weapon
Which has all sort of tools which helps make your marketing
easier and more effective…………………………………………………….

8. Another ?????
Why not traditional outbound marketing
programs, including telemarketing and
traditional advertising…..?
Cold calling is for losers
Should do what they
Preach…….