1. Digital Magaseen| DigitalMagaseen.com| saul@DigitalMagaseen.com| 480-206-1792

2. FACEBOOK IN 2012
850 million monthly active users
483 million daily active users
425 million monthly active users who’ve used
Facebook mobile products
Available in more than 70 languages
Accounts for more than 95% of social networking time
on the web

3. THE NEW TIMELINES LAYOUT
Introduced to Pages on Feb. 29th
Grace period until March 31st
All pages switch to the new Timeline layout on
March 31st.
Many new changes such as no default landing page,
bigger custom page width, large cover image plus many
more

4. What's New with Timelines?
Cover Image Friend Feed
Profile Picture Pin Posts
About Section Milestones
App Display Starred Stories
Highlight Feed Private Message
Timeline Navigation Admin Panel
Activity Feed Activity Log

5. 1. Cover Image
2. Profile Picture
3. Timeline
4. About Section
5. Apps
6. Highlights
7. Composer
8. Pinned Post
9. Friend Activity

6. COVER IMAGE

7. COVER IMAGE RESTRICTIONS
851 x 315 pixels (min. 399 pixels wide)
Make it stand out; represent your brand well
NO – Price or purchase info
NO – Contact info such as website, ph. no., address
NO – Like or Share references
NO – Calls to Action i.e Click Like, Sign up Now

8. GREAT COVER IMAGE EXAMPLES

9. PROFILE PICTURE
180 x 180 pixels – gets resized to 32 x 32 pixels
Follows you around Facebook and the Web
Should be your logo, brand, product or spokesperson
If your brand is you, use a headshot
Can be creatively combined with your Cover Image

10. COMBINING PROFILE PICTURE & COVER IMAGE

11. ABOUT SECTION
155 characters long
Good to include URL (start with http:// to make it
clickable)
If URL is too long, use shortening service (bit.ly)
Should describe your company and what you do
Entire box is automatically
linked to your Info page

12. APP DISPLAY
Only 4
displayed
–users must click the drop down / more arrow
1st one – photos, can’t be changed; others can – make
good use of this prime real estate
Thumbnail is customizable – 111 x 74 pixels
Choose thumbnails that encourage the user to click

13. HIGHLIGHT FEED
Allows users ability to choose how
they interact with your page
Highlights – what FB deems most
important
Posts by Page – only admins’ posts shown
Posts by Others – everyone except admins’ posts.
Allows users to see what others are saying about your
brand

14. TIMELINE NAVIGATION
Allows users to easily navigate your page by date
Since users can now dig deeper into your page’s
history, make sure you prune your page
Go through each date in your page’s past and
ask,“Does this represent my company the way I
want it to?”

15. TIMELINE NAVIGATION CONT’D
Statistics box appears at the end of
each month
Shows what / who the page has
liked, how many likes the page has
and how many people are “talking
about this” i.e. engaging with your page

16. ACTIVITY FEED
Activity Feed is the new Wall
Facebook’s Edgerank algorithm decides which stories
are to be displayed and which are to be hidden.
Admins can change / edit any post with the little
pencil icon at the top right of all posts.
Admins can also disable posting for specific fans in
case someone starts spamming your page

17. PIN POSTS
Pinning posts keeps it at the top of your activity feed
for 7 days
Use it for important updates,
contests, announcements etc
Add links and additional info in
the description
Pin posts by clicking pencil icon
at the top right of the post

18. FRIEND FEED
Focuses on highlighting the users’ friends’ interaction
with the page.
Shows interaction from your fans’ friends
Increases social proof
Feature can be turned off
in admin panel

19. MILESTONES
Used to highlight important dates & events
Admins set the date of milestones which enter the
timeline at that date
Milestones hold more weight in FB’s algorithm so they
will appear in more fans’ newsfeeds
Use for new store opening,
new product launch, when
you company was founded etc

20. STARRED STORIES
Similar to Milestones but not as big of an event
Any post can be starred so that it stands out
Stretch to fill up entire page (both sides)
Dates can be changed so they
appear where you want
them to in your page’s
timeline

21. PRIVATE MESSAGE
Fans and non-fans can send messages to pages
This feature can be turned on or off
Pages can only respond – not initiate a conversation
Pages can only send 2 messages back for every 1
received
Not to be used to sell – use it to build trust and
relationships with your fans

22. ADMIN PANEL
Appears at the top of your page
Can be hidden from view
Allows for quick access to
stats such as notifications,
likes, messages and Insights
Also where you edit your
page info and settings

23. ACTIVITY LOG
Allows admins to see page activity broken down by
category
Provides admins with easy access to all parts of their
page

24. WRAP UP
Timelines become mandatory as of March 31st 2012.
Default landing pages / welcome tabs do NOT exist
inside the new timelines layout
All apps will function as normal
Custom page sizes have increased to 810 pixels wide
Embrace the changes or become obsolete!