Saul Hansell, the veteran New York Times technology journalist and entrepreneur, on how newspapers can take advantage of social media and other digital innovations without wasting energy chasing the latest trend. This was a presentation to the annual meeting of Newspapers Canada.

1. BEING REAL
IN REAL TIME
The Challenge of Social Media and Other Fads
for News Organizations
Saul Hansell
CEO, Sii Media
Entrepreneur in Residence, Betaworks
Saul@Sii.TV
@shansell
Monday, April 30, 12

2. DON’T
NEWSPAPERS
HAVE ENOUGH
PROBLEMS...
Monday, April 30, 12

3. ...WITHOUT GOING
BACK TO JUNIOR HIGH?
Monday, April 30, 12

4. NOBODY COULD
FIND US
Monday, April 30, 12

5. WE WEREN’T
PASSED 1.3 YET
Monday, April 30, 12

6. WE HAD TO BE
ANCHOR TENANTS
Monday, April 30, 12

7. RELAX
Monday, April 30, 12

8. WHERE AM I
COMING FROM?
Monday, April 30, 12

9. REPORTER
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10. COVERED THE
INTERNET 1996-2009
Monday, April 30, 12

11. AOL SEED.COM
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12. HUFFINGTON POST
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13. ENTREPRENEUR
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14. AND NOW A WORD
FROM MY SPONSOR
Monday, April 30, 12

15. BE REAL
Monday, April 30, 12

16. THE CHECKLIST TRAP
Monday, April 30, 12

17. THE GREAT WAR?
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18. `
?
SEARCH IS FOR
QUESTIONS
Monday, April 30, 12

19. `
!
SOCIAL IS FOR
CONVERSATIONS
Monday, April 30, 12

20. LISTEN
Monday, April 30, 12

21. SEARCH: WHAT
ARE THEY
LOOKING FOR?
Monday, April 30, 12

22. What is?
How do I?
How much is?
`
Where is?
What’s the latest with?
Can I see her naked?
Where is that story about?
NOT JUST NEWS
Monday, April 30, 12

23. DO YOU WANT TO BE
A FARMER?
Monday, April 30, 12

24. HOW GOOD ARE YOUR
ANSWERS?
Monday, April 30, 12

25. SOCIAL: WHAT
ARE THEY TRYING
TO SAY?
Monday, April 30, 12

26. I can’t believe that!
This is interesting!
What an outrage!
`
It’s so funny!
I want that!
Look at her naked!
OMG
Monday, April 30, 12

27. WE’RE ALREADY
HUNTERS
Monday, April 30, 12

28. DO YOU REALLY
LIKE ME?
Monday, April 30, 12

29. A SHARE=
AREN’T I COOL
Monday, April 30, 12

30. A CLICK=
I WANT TO SEE THAT NOW
Monday, April 30, 12

31. BE REAL TIME
Monday, April 30, 12

32. WE’RE WORKING
HARDER FOR LESS PAY
Monday, April 30, 12

33. WHEN THE STORY IS PUBLISHED,
WE’RE ONLY HALF DONE
Monday, April 30, 12

34. GET PEOPLE TALKING
Monday, April 30, 12

35. AM I BORING YOU?
Monday, April 30, 12

36. WHAT WOULD YOU
LIKE TO TALK ABOUT?
Monday, April 30, 12

37. BENEFITTING
FROM SUCCESS
Monday, April 30, 12

38. WE’RE IN THE HIT
BUSINESS
Monday, April 30, 12

39. USE YOUR GULF WAR
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40. OWN THE STORY
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41. A REAL TIME
ORGANIZATION
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42. NO HIGH PRIESTS
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43. THE BIONIC
JOURNALIST
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44. LIVE IN THE
MOMENT
Monday, April 30, 12

45. WE’LL ALL HAVE FUN
AT THE PARTY
Monday, April 30, 12

46. BEING REAL
IN REAL TIME
The Challenge of Social Media and Other Fads
for News Organizations
Saul Hansell
CEO, Sii Media
Entrepreneur in Residence, Betaworks
Saul@Sii.TV
@shansell
Monday, April 30, 12