Word of Mouth Super Genius "How to create offline WOM"

Saul Colt – Mr. Evangelist Word of Mouth SuperGenius Conference December 16th, 2009 Clever Presentation Title! How to Create Offline Word of Mouth, worthy of a Super Genius!

To explain “ How to Create Offline Word of Mouth…worthy of a SuperGenius! ”

A simple search for the definition of Word of Mouth in Wikipedia will tell you that….

“ Word of Mouth” was the second album by Jaco Pastorius, released in 1981 while the bassist was a member of of the band Weather Report

… and while that is true I prefer to explain it as doing something so fascinatingly interesting that people have no other choice but to tell their friends about a cool experience they had.

[This is a good place for an apology]

If real world WOM is about creating experiences.

… then those experiences better be creative! ,[object Object],[object Object],[object Object]

Ways to create experiences if you are not on antidepressants! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Look for connections/Do research! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Play on Emotions! ,[object Object],[object Object]

Force people to ask Questions!?! ,[object Object],[object Object],[object Object]

Add Conflict! ,[object Object]

Make People Feel Special! ,[object Object],[object Object],[object Object]

Three other things to remember… ,[object Object],[object Object],[object Object],[object Object],[object Object],-Mike McDerment, CEO of FreshBooks

Three other things to remember… ”The absolute best things about WOM campaigns are that if they fail it usually means no one knows about them.” -Andy Sernovitz, CEO of Gaspedal

Three other things to remember… If you want to give something away for free…give something away for free. Never make your customers work because they aint gonna. -Bill Veeck, Baseball Hustler

… .and now finally, if you remember nothing else from this talk I hope it is that….

Any Questions? Contact me! @saulcolt Cell - 416-219-3259 saulcolt saulcolt [email_address]

Word of Mouth Super Genius "How to create offline WOM"

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