Success of a business depends on its
trustworthiness and reputation
How much a brand listens to people and talks
to them determines its popularity
Framework of interaction
A business or a brand needs a suitable
platform to convey its message to people and
obtain genuine and credible feedback.
Traditional media is one way communication
and doesn’t serve the purpose
Social media brings people and brands into
direct conversation in an informal
environment and helps organizations get clear
insights into the thoughts and choices of
People voice their opinions on the products
and services offered by companies and get
their concerns communicated.
Businesses get to know the pulse of the
consumer, the triggers of their decisions and
their interests, choice and preferences.
Knowledge leads to trust
The more people are informed about a
product and its provider, the better position
they are in to make a sensible choice
Positive conversation about a brand creates
confidence in consumers and draws their
attention to it.
Social media platforms like Facebook, Twitter
and Google+ are used to network with people
and share the company’s message, product
value propositions ,competitive advantage
and ultimately to create new customers.
Facebook,the highest used social media
platform has many unique feature which help
business outfits stay in touch with the
customers and potential customers and
promote their business interest.
Facebook allows its users to post contents to
be viewed and shared by its users. The
contents can be stories of achievements, sales
pitches or goodwill messages.
Updates facilitate live conversations between
the brand and the customer.
A facebook page well managed is the most
powerful and impactful interface between
customers and the brand. It is the best
platform to communicate your message to the
target audience and obtain instant feedback
• Google+ offers many personalized tools to
interact with the target group along with its
content sharing functionality. Integrated with
other Google apps , it provides more web
exposure to your products
A blog narrates the story of your product,
journey of your business and the rationale
behind your decisions. It is used to make
compelling cases for your products and
services in a trusted environment .
An integrated social media campaign-to put it
in simple terms could build and deepen the
relationship between your brand and the
target audience. The ultimate result is
enhanced trust , more interest in your
products and manifestation of the interest as
sales queries, sales leads and sales.