This document outlines a proposal for a public relations campaign for the Bharatiya Janata Party in order to project it as a viable alternative to the ruling party and main opposition. The goals of the campaign are to generate more interest in the party, increase its visibility, create positive perceptions, and make it a subject of public conversation. The proposed strategies include managing the party's media relations, developing engagement programs for different groups, customizing events, leveraging other events for visibility, and networking with organizations. The outcome hoped for is to increase the party's brand equity, popularity, and electoral prospects.

1. A proposal for Public relation
campaign of Bharatiya Janata Party

2. What we can do for the party
We propose to carry out a PR and image management
campaign to project the party as a potent and viable
alternative to the ruling BJD and main opposition the
congress party. We intend to generate more interest in
the party, increase its visibility across all media, create
positive perceptions about the party, make it more
popular and keep it as a subject of public conversation.
We also intend to provide communication consulting
and management services to keep all the
communication of the party flawless and consistent.

3. Our role
• Our role will be that of a guide and a consultant and suggest
measures to increase the image and appeal of the party.
• We will strive to make the party more acceptable and
adorable to the public. We will manage media and maintain a
friendly relation with it and ensure positive publicity for the
party.
• We will create communication contents to be released to the
media in consultation with the party officials so that a uniform
message goes out.

4. Objective of the campaign
The objective is to build a positive image and
goodwill of the party and make it more
acceptable and adorable to the public through a
systematic planned process of image building and
perception management . The program will
facilitate better interaction between the party
and the general public and communicate the
ideas and messages of the party in an impactful
and captivating way.

5. Changing perceptions
We have to change the perception of people
about BJP and present it as a distinct political
outfit with its own agenda,goals and plans of
action. We will present the party as a
responsible and people friendly organization
with the vision and foresight to bring about
transformative changes in the lives of the
people.

6. Strategy
The strategy will be to consistently keep public
attention on the party through a series of
activities. We will develop engagement
programs to interact with the public across all
segments, levels and sections. There will be
customized programs for youth, women,
farmers, etc to broaden the outreach of the
party.

7. The process
Both media and on-ground public activation
programs will be carried out to enhance visibility
of party leaders and party activities. . Programs
and events will be conceptualized to engage and
interact with people . We will build and nurture
amiable relationship with the media and use this
bond to create advantages for the party.
Media events will be planned to keep the media in good humor and cultivate a media friendly image of the party. .

8. Diagnosing problems
It will be our duty to identify problems and
organizational loopholes that hinder the
growth of the party. We will examine the
causes that holds back growth of the party
and spot the weaknesses so that strategies
could be developed to overcome those and
bring the party on the path of growth.

9. Spotting opportunities
We will be on alert to spot opportunities which
could be used for the gain and advantage of the
party. There are many opportunities that go
unnoticed and unexplored due to lack of
understanding of their potential and timely
apprehension of their importance.
On certain occasions policies of the government appear to go against the interest of a particular group or a
community. This is the time to rightly articulate party’s views on the issue and present it impactfully to draw
attention and garner support. Some unique circumstances also offer opportunities that shouldn’t be let gone by.

10. Right articulation
We will articulate party’s stand on various
issues in consultation with the leadership and
present it in an organized,coherent and
captivating format before the people.

11. Media plan
We will use media, both digital and
conventional, to create positive vibes for the
party and counter negative propaganda by its
detractors. All party communication contents
will either be developed by us or will be
vetted before release to the media. This is to
maintain consistency and uniformity in the
communication with the public.

12. Digital media
Social media will be extensively used to keep people
engaged in a dynamic conversation with the party. We
will create social contents in sync with the ideological
propositions of the party and disseminate it to create
interest, knowledge and awareness about the party,
get feedback and insights from the public which would
be used later for developing messages compatible with
the thinking and interests of the general public.
All contents like updates, notes or comments will be written by us . There are people who are quite unaware of the
party’s distinctive values. They need to be sensitized on the party’s uniqueness, its commitment towards people,
their development and welfare.

13. Impact of social media
Social media like facebook and twitter will help to
keep the buzz alive about the party . With more
and more people joining social media these days
the reach of this media has touched exponential
proportions. It offers a good opportunity to
interact with persons from all walks of life ,
understand their sentiments ,harvest insights and
be in consistent conversation with them

14. Online media
• We will develop contents(subject matter) for
social media updates, blogs and twitter feeds
etc.
• We will also participate on various online
forums, especially forums of news channels to
keep party's view in an emphatic manner and
draw attention upon it.

15. Conventional media
News papers and TV channels have been
shaping public opinion and have a powerful
influence on the social and political behavior
of the people. We will ensure maximum
exposure and coverage of party activities as
well as insertion of more news stories and
articles with party messages embedded in it.

16. Public networking
There are numerous organizations,
associations, clubs and societies which are
apolitical in nature and which are potential
touch points . We will engage those group and
associations through various programs,
activities on a regular basis and progressively
convert them as party admirers and
subsequently followers.

17. Customized events
Given the diversity in cultures, customs and socio
economic profiles of the people, it is prudent to
organize events of different categories at
different locations to engage people and express
solidarity with their cause or sensibilities. This
will endear the party to the general public as it
comes to be perceived as their benefactor.
• This may include organization of memorial functions of local prominent persons, seminars on issues having a
bearing with the local people, farmers meetings, traders meetings etc at a local level. The party has to give voice
to their grievances at appropriate forums . The party also may proactively engage with the public through
organization of fairs etc.

18. Interactive programs
• Coordinating with various organizations and
institutions to organize programs where party
functionaries and leaders could be present as
guests
• Arranging speaking opportunities at various
public programs, seminars and community
gatherings.

19. Enhancing visibility
• Identifying publicity opportunities and
arranging of appearance of top leaders in
those events.
• Identifying events that invite high media
coverage and ensure presence of party leaders
there and draw media attention to them

20. Group networking
Keeping relationships with
NGOs,Clubs,associations etc to facilitate
involvement of party leaders and workers in
their activities which would make them
surrogate promoters of party interest.

21. Leveraging events
Identifying fairs, functions and other high
footfall public events where people gather in
large numbers and organizing programs
coinciding those events to amplify the
visibility of the party.

22. Outcome of the campaign
The campaign upon successful execution will
increase the brand equity of the party, make it
more acceptable and adorable to the public
,strengthen the organization, endear it to the
media and conspicuously enhance the
electoral prospects of the party.

23. THANK YOU
Satyaswarup Mohanty
PR and strategy consultant