3. Maruti Suzuki is one of the India's leading automobile
manufacturers and the market leader in the car segment and
establish in February 1981.
Until recently, 18.28% of the company was owned by the
Indian government, and 54.2% by Suzuki of Japan.
The company annually exports more than 50,000 cars and
has an extremely large domestic market in India selling over
730,000 cars annually.
4. Maruti has a network of 391 sales outlets
across 230 cities all over India.
The service network covers 1,113 towns and
cities, bolstered by 2,142 authorized service
outlets
The company's change in strategy and
emphasis on developing effective marketing
communications was their highlights.
Chairman : Mr. R. C Bhargava
CEO : Shinzo Nakanishi
5. Historious car is Maruti 800
Maruti 800 - Launched 1983 - Largest selling car in
India, until 2004 - cheapest car in India. (P)
“Change ur life”
Omni – 1984, 2 Face-Lifts(P) “Fits all”
Gypsy – 1985 (P) “King”
Wagon-R – 1999, 2 Face-Lifts.(P)”For the smtr race”
Alto – 2000, Currently the largest selling car in India.
1 Face-Lift.(P) “Lets go”
Versa(2003-) (P) “The joy for travelling together”
Zen Estilo(2005-) (P) “ Shape ur world”
Swift 1 very small face-lift(2005) (P & D) you’re the fuel
6. Maruti Suzuki SX4 (May 2007- ) (P & D) “Men are
back”
Suzuki Grand Vitara Sports Utility Vehicle - July
2007.
Imported(P) “Play it your way”
Maruti DZiRE Sedan Version of swift - March 2008
(P & D) “The heart car”
Suzuki Alto (Sold in India as the Maruti A-Star)
Launched in 2008 December. “Stop @ nothing”
Models of 2009
Suzuki Splash
Ritz “Live the Moment”
12. Three compact car models - Alto, WagonR, and
Zen -- competing with Hyundai Santro, Tata
Indica, and Fiat Palio.
In 2003,to attract customers Maruti launched
novel offers like "Change Your Life" campaign.
It also offered vehicle insurance for just
-‘Rupee One only‘
13. The sales figure in 1993 reached up to 1,96,820
vehicles.
The company produced one million vehicles in
March 1994.
-“The first Indian Company to cross this milestone”.
Maruti Suzuki, has sold 7,64,842 vehicles in
2007-08, an increase of 13.3% compared to
6,74,924 vehicles sold in 2006-07.
Their sales in the domestic market during march
2008 is 64,421 units.
Wagon R and Zen were ranked first and third in
the premium compact segment.
14. Maruti is clearly an “employer of choice” for
automotive engineers and young managers from
across the country. Nearly 75,000 .
People are employed directly by Maruti and its
partners.
Maruti Suzuki sales is 75,109 vehicles in June
2009. This is the highest ever monthly export
volume in the company's history.
The company had sold a total of 61,247 vehicles
in June 2008.
Maruti’s turnover rose 14.28 percent to
Rs.21,453.86 crore last fiscal from Rs.18,773.27
crore the year before.
15. Maruti ranked highest in customer
satisfaction with after-sales service.
True value
Driving school
Authorized service
station
Insurance (2OO2)
Genuine accessories
16.
17. Distributor network brand loyalty, Japan
technology and Service distribution
After sales service
Cost-effective
Low maintenance
Indian middle-class
Low price,
High fuel efficiency,
19. High end car segment
Overseas market
Improve handling
Add extra features to small segment cars
Attracting youth
Export small cars
20. Threats
Fuel price
Foreign brands
Price high of raw material
Small car competition
Key competitors
Tata Motors
Hyundai
Ford
FIAT
General Motors
Honda
21. Fourth assembly plant will be scaled up to
produce 3,00,000 cars a year by 2020.
PRESENT SUPERSTAR
Suzuki Cervo'sport
a Suzuki 660cc
engine - as against
Nano's 623cc - and
wear a tag of around
Rs 1.5 lakh on road.And second
car is KIZASHI which is 1700cc
with 18 lakh.
.
22. Number of 31 March 2011 31 March 2010 Increase
Sales Outlets 933 802 131 added
Cities covered by sales network 666 555 111 added
Service Stations 2946 2740 206 added
Cities covered by service
network
1395 1335 60 added
Maruti Driving Schools 164 83 81 added
23. India's Corps of Military Police
personnel patrolling the Wagah border
crossing in the Punjab in a Maruti
Gypsy.