This slide talks about some of the basic aspects that should be covered while non-profit organizations (NGOs/ NPOs) pitch to potential grant makers and corporate/individual donors
Fundamentals of Pitching - For Non Profit/ Non Governmental Organizations
1. Presented to Non-Profits in Tamil Nadu
June 17, 2017
PAYPAL, CHENNAI
FUNDAMENTALS OF PITCHING
NON-PROFIT PROJECTS
2. What we will cover today
• How to introduce your organization
• Importance of having a Mission
Statement
• How to introduce your project - BMI
• Budget (B)
• Milestones (M)
• Impact (I)
• Knowing who you are pitching to
• Pitching Situations and Environments
• Recap
3. Pitching Your Organization
Who you are ?
What you believe in ?
What’s your mission ?
Who do you serve ?
What are your achievements
?
Credibility (3 relevant USP’s
– Unique Service Propositions
)
4. The Mission Statement
Follow 3 principles :
Keep it Short
Keep it Simple
Keep it Clear
Covers 3 aspects :
• What does your org
do?
• Who does it serve?
• How it serves them?
5. Example 1
“Stop Cancer Foundation is dedicated to saving kids’
lives by empowering athletes and communities to
fund lifesaving childhood cancer efforts.”
-> very clear about how they intend to move the
needle for the cause
WHAT? Lifesaving childhood cancer efforts
FOR WHOM? Kids
HOW? By empowering athletes and communities
6. Example 2
“The XYZ Nature Foundation seeks to
preserve plants, animals and natural
communities to enhance the diversity of
life, by protecting the lands and waters
they need to survive.”
-> simple, crystal clear and compelling
WHAT? Preserve; To enhance the
diversity of life
FOR WHOM? Plants and animals
HOW? Protecting lands and waters
7. Specifics of your
Project
Need
Describe the problem
statement
Goal
This fundraising campaign’s
vision
Relevance
How and Why this project will
reinforce your mission
9. Budget (B)
What kind of and how much
funding?
Detailed break-up of the
costs
• Staff
• Advertising/promotion
• Operating expenses
How will you track and report
all key expenditure?
10. Milestones (M)
Commit to key milestones
and timelines
Organize the milestones in a
logical manner
Specify which milestone
needs what cost and
resources
11. Impact (I)
Emphasize impact and
stories
Quantitative
•Number of
Beneficiaries
Qualitative
•Societal /Emotional
12. Tailor your Pitch!
• Research about the
organization or forum you
are pitching to.
• Types
• Individual Philanthropist
• Corporate
• Large Trust/Foundation
• General
• Dedicated
• Group of Individuals
13. Pitching
Environments
• Elevator pitch (1 min)
• Quick, Clear and Concise
• Stress on Organization & Impact
• Ask for follow up
• Board-room (15-20 min)
• Cover all elements – crisp and concise
• Be Impactful – Show material, pictures
• Be Ready for Q&A
• Coffee shop (20-30 min)
• More informal
• Connect to the Cause
14. Quick Tips
• Use large photos as much as possible
because they are interesting to the
audience.
• Use VERY LITTLE text on your slides
because you want them listening to
you, not reading the slides.
• Remember you are telling a story -
humor and personal anecdotes make
better stories.
15. Recap
• Communicate your identity
• Keep mission statement simple
and clear
• Delve into project specifics - BMI
• Convey impact effectively
• Tailor pitch to donors and pitching
environments
Introduction – Who you are
Mission – What you believe in
Credibility - where you explain why your organization is the right candidate for the mission at hand. To accomplish this, you need to identify 3 relevant USPs (unique selling points) about your organization. This can include financial projections (leaning towards self-sustainability), current funders or partners, models or patents and/or the current stage of your nonprofit (i.e. mature vs. grassroot).
Problem Statement - clear concise description of the issue(s) that need(s) to be addressedFundraising campaign vision – complete, organized, analytics-based storyImpact creation if fulfilled
Mission Statement Formulation
Project Specifics – Need, Goal, Relevance
The BMI Score for Pitching
Be sure to provide a full picture of the expenses you expect to incur, not just snapshots at different points along your timeline.
Provide key milestones and what would be needed to meet them
Highligh what impact will be created
Know who you are pitching to
Know Where you will be pitching
Mention about the template that will be shared by us