3. MEET OUR CONSUMERS
lola&grace was created for cheerful and
spontaneous woman who lives in the moment.
We offer dynamic and radiating jewellery and
accessories collections designed for the
multifaceted woman on the move.
Our core friends, fans and followers are aged 20-
30; however, our consumer reach is wider and is
also highly aspirational for a peripheral target
audience aged 18-45.
Our shopper is cosmopolitan, expressive, sexy and
takes center stage through her refreshing
originality.
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4. THE BRAND
SOMETIMES LOLA, SOMETIMES GRACE, ALWAYS ME!
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5. THE BRAND
Proudly launched in 2012 by the house of Swarovski, lola&grace offers uninhibited,
dynamic and radiating jewellery & accessories made for the moment.
Designed for the contemporary woman, these playful jewels are made to boost any
outfit, behaviour and confidence in every moment of life. Our products add a radiant
beat to your contemporary and dynamic lifestyle.
lola&grace is a brand with its own personality, values and identity. Aimed at the
dynamic and multifaceted, 21st century woman, our four seasonal collections portray
influences of minimalism, glamour and romance by using Swarovski crystals as the
main component.
lola&grace fuses Swarovski`s expertise with a contemporary edge to boost your
dynamic lifestyle with a radiating beat.
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7. OUR PRODUCTS
Addressing the multifaceted, contemporary woman, lola&grace offers outstanding
jewellery to boost any outfit for each radiant moment of your life. Focusing on
innovative techniques and materials, our four seasonal collections combine the latest
trends and eye-catching designs to create modern products with a holistic appeal.
From rings to earrings, necklaces to bangles and a selection of accessories, we offer
innovative, on-trend and affordable, yet premium products with an edge.
By using Swarovski crystal as the main component, lola&grace fuses expertise with a
passion for fresh, urban and accessible fashion to create unique jewellery and
accessories.
Our must-have Essentials jewellery, on-trend Fashion jewellery and a selection of
Accessories with the core price ranging between €20 and €60 (£16-£50) make up our
offering.
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12. WHERE WE ARE
London, Bluewater
London, Brent Cross
London, Stratford
Portsmouth, Gunwharf Quays Wien, Swarovski
Wattens, Crystal Worlds
OP NING SOON…
In UK:
• House of Fraser (from May 2013)
• additional 20-30 multibrands in 2013
In Austria showcasing at:
• Swarovski Innsbruck (from Summer
2013)
In Italy:
• Rome (from Summer 2013)
• Milan (from Summer 2013)
• additional 20-30 multibrands in 2013
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16. DIGITAL PRESENCE
While ecommerce is no longer an option, the use of multiple digital devices is
increasingly becoming a standard way to shop online in particular for our core target
group. By adjusting to that behavioral development and fulfilling the needs of our core
target through a responsive approach, our Digital presence and engaging Brand
Experience through our Webshop, future Mobile Commerce platform and Social
Media will play an important in the brand’s success.
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17. SHOPS
UNITED KINGDOM AUSTRIA
London Wattens
lola&grace Bluewater, Unit 21 Swarovski Crystal
Bluewater Grennhithe Worlds
Kent, Da 9 9ST Kristallweltenstraße 1
6112 Wattens
London
lola&grace Brent Cross, Unit 78 Wien
Brent Cross Shopping Centre Swarovski Wien
NW4 3FP London Kärntner Straße 24
1010 Wien
London
lola&grace Stratford, SU2039
(Zone M4) Level 20
Westfield Stratford City
Leyton Road, E15 1AA London
Portsmouth
lola&grace Gunwharf Quays,
Unit 43
Gunwarf Quays
Portsmouth, PO1 3TZ
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18. WHY US?
WE OFFER THE BEST, ONLY TO THE BEST.
PREMIUM, ACCESSIBLE & ON-TREND PRODUCTS
SWAROVSKI HERITAGE
DIGITAL BRAND
OUTSTANDING RETAIL CONCEPT
ATTRACTIVE PACKAGE
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21. PRESS CLIPPINGS & COVERAGE
Print Media Advertising
Cosmopolitan Grazia YOU Magazine Daily Mail Weekend
June 2012 June 2012 October 2012 October 2012
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22. PRESS CLIPPINGS & COVERAGE
Online Marketing Advertising
HANDBAG.COM LE COOL LONDON INSTYLE.CO.UK FASHION SLANT
March 2012 April 2012 May 2012 August 2012
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