Assignment 2 at Stanford university Crash course on creativity

1. Observation lab
#CCC – assignment 2
Sašo Stanojev

3. Overall insight Opportunities
O wide entrance, big O Store is too dark, items
window showcase and should be more accurately
brand logo, actions identified
pannels
O My kids don’t like this
O dark blue-black color
combination, without day store – that mean thay
light should move more
O Items arranged by sport children related items
and gender towards the front of the
O Only two employees store
O Loud music, mixed by O The shop is understaffed
employees  (in time of my visit was 10
O Costumers are costumers
encouraged to touch and O They sholud have better
try items music taste

5. Overall insight Opportunities
O wide entrance, very O I really miss reading
bright, blue-orange-red corner
colors O Store is too small. I can
O most read books right at not see book covers
the entrance O In bookstore I don’t need
O wooden floors and high other products like
ceilings souvenirs, baby toys,
O no music playing, staff are O I should be feeling
middle aged comfortable, so I miss
employees smile, small
O Books are sorted by
detail (like
genre. Special corner for
flowers), recommendation
paper products
s

7. Overall insight Opportunities
O wide entrance, all-in-one O Cash register obstruct
cash register and brand view at the products
sign at the entrance O there should be more
O only one outstanding colors and
employee, electronic pannels with action
security system, very information
bright, full of promo signs O floor should be in pastel
O mostly young (age 15-25) color
costumers, modern, but O more impulse items at
discrete music the register, mostly for the
O costumer spent a fair kids
while in the store deciding O there should be more
what items to buy reviews about new
products and more staff
explanation

9. Overall insight Opportunities
O wide glass windows, big O to filled store for my taste
store logo, red-blue O employees sometimes
combination don’t know much about
O quiet music, many selling products
employees, cash register
left at the entrance O employess are not
uniform dressed and
O security guy walk around
difficult to recognized
O buying path is plotted as a
running track O in some part of store can
O items are aranged by be heard TV audio and
type, style, gender, brand. also store music
Buy island with newer O only two spaces for trying
products on clotes
O Costumer are all ages O miss some strong lead
and families, spent at least color
20 min. in store

11. Overall insight Opportunities
O all in glass store, white O just stay in that mood –
color with some black it’s my kind of store
datails O corner where you can sit
O very bright with white down
light, wooden floor, very
simple sales tables with O access to internet with all
products information exhibited products
O only one product for each O lower prices 
sales line
O big promotions posters on
walls
O cash registry at the end of
store, perfectly informad
emplyees

12. General overall General opportunities
insight
O less is more (less
exhibited products and
O overfilled stores with too more staff contacts with
less sales staff costumers)
O organized products O be very careful with
(mostly by functions) security measures
O impulse items at the O organized and trained
cashier staff
O poorly marked prices O advice and ideas for using
O stores are mostly in colors products
of their brand O well organized buying
O wide open entries with paths
action items on front O pre and post
communication with
costumers